Fundamentals of Typography

ISBN-10: 2940373450
ISBN-13: 9782940373451
Edition: 2006
List price: $36.95
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Description: The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic  More...

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Book details

List price: $36.95
Copyright year: 2006
Publisher: Bloomsbury Publishing Plc
Publication date: 11/1/2006
Binding: Paperback
Pages: 176
Size: 8.00" wide x 9.25" long x 0.50" tall
Weight: 1.342
Language: English

The Fundamentals of Typography offers an overview plus incisive insight into the use of type and stunning examples sure to inspire typographers and designers in the field. A comprehensive introduction to the history of typography, typographic detailing in practice, and font generation for print and the web, this book covers type in the past and the present--and speculates on the future. Basic principles are explained with detailed presentations, illustrations, case studies, and examples from leading design studios around the world.

Gavin Ambrose is an author, educator and practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed numberous books on graphic design, branding and packaging.He currently teaches the Graphic Design BA at the University of Brighton.

Introduction
How to get the most out of this book
A brief history
The history of type
Cuneiform tablets
Hieroglyphs
Ideogram-based languages
Phoenician characters
The Greek alphabet
Cyrillic languages
Semitic and Aramaic languages
The Roman alphabet
The modern alphabet
Moveable type, 1436
The effect of printing in Europe
The Industrial Revolution, 1800s
Arts and Crafts Movement, 1850s
Modernism, 1910
1950s
1960s
1970s
1980s
1990s
Graphic design since 2000
A few basics
Typefaces and fonts
Typeface anatomy
Relative and absolute measurements
X-height
Basic terminology
Majuscule and minuscule
Set width
Baseline grid
The golden section
Fibonacci sequence
Standard paper sizes
The page - how we read
Dividing the page
Letterforms
Type families
Typeweight variations
Frutiger's grid
Types of serif
Fractions
Superscript and subscript
Numerals
Punctuation
Diacritical marks
Dashes
Character spacing
Expert sets and special characters
Ligatures, dipthongs and sans serif logotypes
Drop and standing capitals
Small capitals (true and false)
Italic and oblique
Type classification systems
Type classification in practice
Newspaper text faces
Words and paragraphs
Calculating line lengths
Kerning and letterspacing
Automated kerning tables
Alignment
Word spacing, hyphenation and justification
Type detailing
Leading
Indents
Indexes
Type size
Display type
Reversing type
Wraps and runarounds
Using type
Hierarchy
Colour
Surprint, overprint and knockout
Printing and type realisation
Type on screen
Grids and fonts
Generating type
Legibility and readability
Texture
Type as image
Concrete poetry, typograms, trompe l'oeil and calligrammes
Type in the environment
Scale
Vernacular
Appropriation
Typographic democracy
Ownership
Proof marks
Conclusion
Contacts
Glossary
Index
Font index

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