Zen of Social Media Marketing An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

ISBN-10: 1937856151
ISBN-13: 9781937856151
Edition: 3rd 2013
List price: $16.95 Buy it from $3.00
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Book details

List price: $16.95
Edition: 3rd
Copyright year: 2013
Publisher: BenBella Books
Publication date: 1/1/2013
Binding: Paperback
Pages: 216
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English

Acknowledgments
Foreword
Introduction
Online Marketing Basics
Websites and Blogging
Search Engine Optimization (SEO): The Art and Science of Driving Traffic to Your Website
Social Media Marketing: What You Need to Know Before You Start
Identity Before Community: Why Most Companies Fail at Social Media Marketing
Facebook: With 950 Million Users and Growing, This Giant Can't Be Ignored
Twitter: The Grand Bazaar of Social Networking Sites
LinkedIn: The Place Where Professionals Go
Google+: The Fastest Growing Social Networking Site
Social Advertising: Groupon, LivingSocial, and Facebook Ads ... Oh My!
Video: The Most Powerful Social Medium
Creating a Social Media Policy for Your Organization
A Final Word on Social Media: Tools for Attracting Even More Business
Burning Questions and Answers: Taking Questions and Dishing Out Answers and Advice
Social Media Marketing Case Studies: Highlighting Real-World Best Practices
Discussion Questions: A Guide to Sparking Engagement on the Topic of Social Media
Index
About the Author

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