Developing Successful Sport Marketing Plans

ISBN-10: 1935412558
ISBN-13: 9781935412557
Edition: 2013
Authors: David K. Stotlar
List price: $37.50
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Description: With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans,  More...

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Book details

List price: $37.50
Copyright year: 2013
Publisher: Fitness Information Technology, Incorporated
Publication date: 7/15/2013
Binding: Paperback
Pages: 144
Size: 7.00" wide x 10.00" long x 0.50" tall
Weight: 0.594
Language: English

With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the competition. In the revised fourth edition of Developing Successful Sport Marketing Plans, internationally recognised author David K Stotlar guides readers in a step-by-step approach of how to create and implement a winning marketing strategy. The chapters offer a sequential model for creating a well-defined, industry-proven plan, with the focus being on the sport consumer rather than the product, reflecting the current dynamic in the sport industry: Developing a Marketing Plan Framework; Creating a Value Proposition; Understanding the Market Environment; Target Markets; Marketing Objectives; Marketing Strategies; Marketing Mix; Implementation, Control & Evaluation. In addition to featuring the latest data from the sport industry, each chapter in this new edition contains Best Practice sections as well as worksheets that assist the reader in creating a custom marketing plan.

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