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Fundamentals of Sport Marketing

ISBN-10: 193541240X
ISBN-13: 9781935412403
Edition: 4th 2013
List price: $102.95 Buy it from $45.61
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Description: "Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind,  More...

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Book details

List price: $102.95
Edition: 4th
Copyright year: 2013
Publisher: Fitness Information Technology, Incorporated
Publication date: 12/1/2012
Binding: Paperback
Pages: 478
Size: 7.00" wide x 9.75" long x 1.25" tall
Weight: 1.848
Language: English

"Fundamentals of Sport Marketing" has long been the premier textbook in its field, and this updated, expanded fourth edition once again delivers superior content for aspiring sport marketers. As the most contemporary, comprehensive text of its kind, Fundamentals of Sport Marketing, 4th Edition, is a must-have resource for current data, trends, and concepts critical to success in the ever-changing world of sport. Students just beginning to explore their options in the sporting industry will gain a firm foundational understanding of sport marketing principles and strategies. As they explore the text, they will encounter a broad range of topics, including in-depth analyses of marketing mix components, media relations in sport, and use of licensing and logos in the sport industry. A brand-new chapter covers social media and its increasing impact on sport marketing. The authors, Dr Brenda Pitts and Dr David K Stotlar are internationally well-known experts in the sport industry. Their extensive experience both consulting and working in the field allows them to share their unique insights with the newest generation of sport marketers.

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