Media Relations in Sport

ISBN-10: 1935412140

ISBN-13: 9781935412144

Edition: 3rd 2010

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Description: Any student interested in a career related to sport media has to know certain essentials -- how to interview, how to effectively create and distribute content, and how to deal with communication problems that will invariably arise. All of these subjects and more are extensively addressed in this new and completely revised edition. The emphasis of these topics is not so much related to a theoretical understanding of sport media, but rather a practical one. The book is written with the idea that sport media communication does not exist as only something to be discussed in the abstract. Rather, there are fundamental skills, approaches, and procedures that relate directly to the success of communication. While this third edition rightly goes into emerging areas of the field and examines sport media relations from a global perspective, it also retains the focus of the first two editions, specifically on the basics and principles of sport media that remain its foundations.

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Book details

List price: $55.01
Edition: 3rd
Copyright year: 2010
Publisher: Fitness Information Technology, Incorporated
Publication date: 9/30/2010
Binding: Paperback
Pages: 294
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.474
Language: English

Foreword
Preface
Introduction to Media Relations in Sport
The Print Media
The Broadcast Media
Sports Information Specialists
Developing Interviewing Skills
Writing News Releases
Creating a Media Guide
Event Management
Publicity Campaigns
Crisis Management
Global Sport Media Relations
Law & Ethics
New & Emerging Technologies
Index
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