Damage Control The Essential Lessons of Crisis Management

ISBN-10: 1935212249
ISBN-13: 9781935212249
Edition: Revised 
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Book details

List price: $16.95
Publisher: Easton Studio Press, LLC
Publication date: 5/31/2011
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.25" long x 0.75" tall
Weight: 0.682
Language: English

Eric Dezenhall is the CEO of Dezenhall Resources in Washington, D.C. He began his career in the White House Office of Communications during the Reagan presidency. Prior to starting his own firm, he worked at an international public relations agency and a political consulting firm. He is also the author of Nail ’Em: Confronting High-Profile Attacks on Celebrities and Businesses. His forthcoming novel The Devil Himself will be published by Thomas Dunne/St. Martin’s in the summer of 2011.John Weber is the president of Dezenhall Resources and the firm’s second partner. He oversees client services and is the primary liaison with its affiliate agencies in the United States and Europe. Weber previously served as a senior manager at three of the world’s largest public relations firms. He began his career in marketing and advertising.

Acknowledgments
Authors' Note
Introduction
The Tylenol Case Isn't the Model for Every Crisis
Know the Difference Between a Nuisance, a Problem, a Crisis, and a Marketplace Assault
Blame and Resentment
Offense Wins, Defense Loses
Cloak Every Argument in a Principle
Preach to the Choir
Damage Control Means More Than Having to Say You're Sorry
A Crisis Well Managed Is a Tale of Redemption
When You Can't Make Them Like You, Make Them Stop Attacking You
Dissuasion
Do the Media's Job for Them
When the Judge and Jury Need to Know
Write Your Own Case History
Know When to Fold Them
The Best Case Studies Are the Ones You'll Never Hear About
In Crisis, Personality Trumps Planning
Know Whose Side Your Team Is On
The Crisis in Your Future
Fighting Back in the Age of YouTube: The Duke Lacrosse Counteroffensive and A Roundup of Recent Crises
Our Permanent Leakocracy
Index

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