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How to Launch Your Wine Career

ISBN-10: 1934259063
ISBN-13: 9781934259061
Edition: 2009
List price: $29.95 Buy it from $6.37
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Description: Hating life in a cubicle where the only greenery is that of the mold growing on the rungs of the corporate ladder? In 2007, 1,100 new wineries opened for business in America. The wine industry is one of the fastest growing in the world with job  More...

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Book details

List price: $29.95
Copyright year: 2009
Publisher: Wine Appreciation Guild, Limited
Publication date: 9/1/2009
Binding: Paperback
Pages: 354
Size: 7.00" wide x 9.00" long x 1.00" tall
Weight: 1.760

Hating life in a cubicle where the only greenery is that of the mold growing on the rungs of the corporate ladder? In 2007, 1,100 new wineries opened for business in America. The wine industry is one of the fastest growing in the world with job prospects being created every day and in a variety of skill application from agricultural work to marketing and business. The first of its kind, this book, written by successful and respected industry professionals, gives practical, real-world advice on how to begin, develop and succeed in a career in: Wine Making Wine Production Vineyard Management Wine Marketing Sales Wine Public Relations Wine Writing Wine Education Wine Management Accounting Including interviews with some of wine's most prominent figures, like winemaker Heidi Barrett, and wine writer James Laube of the Wine Spectator, about how they "made it," the book builds a career from the ground up, explaining job descriptions, educational and s

Robert M. Parker, Jr., lives in Parkton, Maryland.

Tanya Scholesis a floral designer who worked in the advertising and design industry for more than 10 years. She lives in Toronto, Ontario.Michael Mondavicofounded the Robert Mondavi Winery with his father in 1966 andnbsp;founded the Folio Wine Company in 2004. He received the World of Food and Wine Lifetime Achievement Award innbsp;1995 and the Who's Who in Food and Wine Award from thenbsp;James Beard Foundation in 1997.nbsp;He lives innbsp;Napa, California.

Foreword
Introduction to Wine Careers: Authors' Perspectives & Key Considerations
Overview of the Global Wine Market & Key Issues
Becoming a Winemaker
Working in the Vineyard
Wine Marketing, Sales & Public Relations for a Winery
Direct-to-Consumer Sales at the Winery
Wine Marketing & Sales with Distributors & Importers
Wine Marketing & Sales with a Retailer: Wine Shops, Wine Bars, & Restaurants
Wine Writers & Educators
Winery Administration
Working for a Winery Supplier
Creating Your Action Plan
Appendix: Action Plan Worksheet
Index

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