New Media Driver's License

ISBN-10: 1933199350
ISBN-13: 9781933199351
Edition: N/A
List price: $20.99 Buy it from $20.12
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Description: If you are looking to understand social media marketing, search engine optimisation, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these skills will help you go far in this new world of  More...

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Book details

List price: $20.99
Publisher: Racom Communications
Publication date: 4/2/2012
Binding: Paperback
Pages: 268
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.056
Language: English

If you are looking to understand social media marketing, search engine optimisation, blogging, digital public relations, Google, and more, then this book is for you. Whatever your job title, these skills will help you go far in this new world of digital media. After reading this new media resource, you will be better equipped to build your personal brand through new media and position yourself for success; use digital marketing to help sell products or find new volunteers; start a new blog or develop content for blogs that already exist but are dead in the water; write digital public relations (PR) news releases; be a master of social media sites like Facebook, LinkedIn, Twitter and YouTube; build communities of interest with customers or other audiences; practice search engine optimisation and search engine marketing; understand how Google and Yahoo search rankings have an impact on your business's bottom line, and prove it with Google Analytics.

Richard Cole is head of the Communications Department at Michigan State University.

Foreword
Introduction
How to Use this Book
Social Media
What Makes Social Media Social?
Social Media: The Phenomena
Strategies and Campaigns in Social Media
Social Media: The Emerging Tool for Business
New Tactics, Tools and Tricks of the Trade
Social Media for Personal Brand Building
Monitoring, Evaluation and Security in Social Media
Extra Point-Tracking the Trends
Part I-Perfect Practice Makes Perfect
Blogging
The Ins and Outs of Blogging
Becoming a Better Blog Writer
Making Your Blog
Blogging for Business
The Best of the Best Blogs
Part II-Perfect Practice Makes Perfect
Social Networking
Everyone's Friend: Facebook
About Facebook: The Big Kid on the Block
How Business Exploits Facebook's Potential
Some Important Information About Facebook Users
New Facebook Tools
Facebook and Personal Finances
Enhancing Your Facebook Page
Extra Point-Facebook in the Future
LinkedIn to Business Connections
Using Linkedln for Business
Linkedln for Personal Growth
Becoming a Master of Your Twitterverse
Twitter Twends
That Tweet Smell of Successful Strategies
Business Twips, Tactics, Tools and Tricks of the Trade
Tweeting Your Personal Brand
Monitoring, Evaluation and Security
Extra Point-Tweeting for World Peace
Location, Location and Foursquare
Understanding Foursquare
Tips, Tactics and Foursquare Tricks of the Trade
Extra Point-Evalution and Security
Part III-Perfect Practice Makes Perfect
Google
Google: Searching Out the Changes in Our World
Understanding Google
Google Uses
Google Tools and Apps
Google for Business
Extra Point-Google+
Part IV-Perfect Practice Makes Perfect
Online Public Relations
Online PR: The Dialog We've Wanted All Along
PR's Role in Social Media and Vice Versa
Going Social with Traditional Reporters and Editors
Pay Attention to the Blogger
The Importance of Location, Location, CONTENT
Social Media PR Tools, Tips, Tactics and Tricks
Extra Point-Keeping up to Speed
Part V-Perfect Practice Makes Perfect
Internet Marketing
Internet Marketing through Customer Conversations
Trends and Concepts in Internet Marketing
Including Internet Marketing in a Business Strategy
Tips, Tactics, Tools and Tricks of the Trade
Extra Point-New Four P's of Marketing
Buying Your Position with Search Engine Marketing (SEM) and Pay-Per-Click (PPC)
Understanding the Basics
Creating Your "Find-ability" Strategy
Starting and Running a Google Ad Campaign
SEM and PPC Mistakes and Miscalculations
Extra Point-Staying Ahead of the Game
Earning Your Position with Search Engine Optimization
Understanding the Basics
Creating Your SEO Find-ability Strategy
Starting and Running a SEO Campaign
Evaluating Your SEO Campaign and Avoiding Mistakes
Extra Point-Staying Ahead of the Game
Social Bookmarking: What's That and Who Cares?
Understanding the Basics
Tips, Tools, Tactics and Tricks of the Trade
Extra Point-Social Bookmarking for Business
Part VI-Perfect Practice Makes Perfect
Accessorizing Social Media: Design and Action
Basics of Good Web Design
Tips, Techniques, Tactics and Tools of the Trade
Resources for Design Professionals
Extra Point-Staying Ahead of the Game
A Special Perfect Practice Makes Perfect for Web Design
You-Tubing in the Streams of Consciousness
Understanding the Basics
Tips, Tools, Tactics and Tricks of the Trade
Online Video Marketing and Advertising
Extra Point-Staying Ahead of the Game
Post Script
About the Authors
Index

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