Tough Questions -- Good Answers Taking Control of Any Interviw

Name: Tough Questions -- Good Answers Taking Control of Any Interviw
Price: 3.76 USD
Availability: InStock
ISBN: 9781933102504

ISBN-10: 1933102500

ISBN-13: 9781933102504

Edition: 2007

Authors: Thomas F. Calcagni

List price: $7.00

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Description:

What would you give to stand up at a press conference or go into any executive presentation, sales call, employee review, or media interview with confidence, knowing that whatever type of question is thrown at you, you'll be able to handle it? Now you can. Through Tough Questions-Good Answers you'll learn why there is no need to fear tough questions when you know how to identify them and craft your answer to reflect the message you want to deliver. To do that, this easy-to-read guide will show you how to create good messages first, and then deliver them effectively. Top media consultant Tom Calcagni presents his unshakeable What-Why-How technique proven time and again to be extremely…

Book details

List price: $7.00
Copyright year: 2007
Publisher: Capital Books, Incorporated
Publication date: 11/1/2007
Binding: Hardcover
Pages: 156
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.792



Foreword


Acknowledgments


Introduction



The Confidence Factor



Messages: The Guiding Light


Massaging Your Messages


The Who, What, Where, When, and Why of Identifying Messages


Developing Three Messages That Master



Questions That Pack a Punch


Open-Ended Questions


Loaded-Preface Questions


What-If Questions


A-or-B Questions


Third-Party Questions



Message Bridging: From Answers to Messages


The Direct Approach


Locating Your Bridge


Bridge Over the Question "Why"


To Thine Own Self Be True



Facing the Media


Never Participate in Your Own Hanging


Calcagni's Law of Executive Contact


A Reporter Is Not Your Pal


Beware the Post-Interview High


"Mirror, Mirror on the Wall"


Making It Big on the Small Screen



Stand Up and Say It


Standing Up for What You Believe



Messaging for Presentations



Messaging for the Web



Conclusion



Practice Session


Preparation


Business Messages


Personal Messages


Performance Skills 101



Interview "Quick Guide" to Review Before a Media Interview


About the Author