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Don't Think of an Elephant! Knoe Your Values and Frame the Debate

ISBN-10: 1931498822
ISBN-13: 9781931498821
Edition: N/A
List price: $22.50
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Description: Dont Think of an Elephant!is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party,  More...

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Book details

List price: $22.50
Publisher: Chelsea Green Publishing
Publication date: 1/30/2005
Binding: Mixed Media
Pages: 144
Size: 5.75" wide x 8.50" long x 1.00" tall
Weight: 0.638

Dont Think of an Elephant!is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoffs years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Dont Think of An Elephant!is the antidote to the last forty years of conservative strategizing and the right wings stranglehold on political dialogue in the United States. Read it, take actionand help take America back. DVD Overview If you want to understand the November elections and youd like to see a change in the future, then watch this DVD! Featuring a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes How to Debate a Conservative, Know Your Values, and much more. Each DVD includes a summary card of key points.

George Lakoff is�the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard�and the University of Michigan. His academic career has been devoted to developing the field of cognitive lingusitics, the cognitive theory of metaphor,�construction grammar,�embodied conceptual systems,�a neural theory of grammar, and the cognitive foundations of mathematics.

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