Don't Think of an Elephant! Know Your Values and Frame the Debate

ISBN-10: 1931498717
ISBN-13: 9781931498715
Edition: 2004
List price: $10.00 Buy it from $1.15
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Description: Don't Think of an Elephant!is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party,  More...

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Book details

List price: $10.00
Copyright year: 2004
Publisher: Chelsea Green Publishing
Publication date: 9/10/2004
Binding: Paperback
Pages: 144
Size: 5.75" wide x 8.50" long x 0.50" tall
Weight: 0.396
Language: English

Don't Think of an Elephant!is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant!is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action-and help take America back.

George Lakoff is�the Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley, where he has taught since 1972. He previously taught at Harvard�and the University of Michigan. His academic career has been devoted to developing the field of cognitive lingusitics, the cognitive theory of metaphor,�construction grammar,�embodied conceptual systems,�a neural theory of grammar, and the cognitive foundations of mathematics.

Howard Dean is Currently Chair of the Democratic National Committee.

Foreword
Introduction
Preface: Reframing Is Social Change
Theory and Application
Framing 101: How to Take Back Public Discourse
Enter the Terminator!
What's in a Word? Plenty, if It's Marriage
Metaphors of Terror
Metaphors That Kill
Betrayal of Trust: Beyond Lying
From Theory to Action
What the Right Wants
What Unites Progressives
FAQ
How to Respond to Conservatives

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