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Revenue Management for Hospitality and Tourism

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ISBN-10: 1908999497

ISBN-13: 9781908999498

Edition: 2013

Authors: Alan Fyall, Patrick Legoh�rel, Elizabeth Poutier

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Description:

Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals.The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and…    
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Book details

Copyright year: 2013
Publisher: Goodfellow Publishers, Limited
Publication date: 5/31/2013
Binding: Paperback
Pages: 256
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.232
Language: English