Agricultural Marketing System

Name: Agricultural Marketing System
Price: 149.56 USD
Availability: InStock
ISBN: 9781890871680

ISBN-10: 1890871680

ISBN-13: 9781890871680

Edition: 6th 2007 (Revised)

Authors: V. James Rhodes, Jan Dauve, Joseph L. Parcell

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Description:

The sixth edition of The Agricultural Marketing System will help you understand not only the what but also the why of agricultural marketing, and it will help prepare you for success in real-world agricultural marketing. This text reflects the economic factors, socioeconomic trends, farm demographic changes, global competitiveness, and consumer attitudes that shape the current structure and operation of the U.S. agricultural marketing system. It shows you how decisions at one level in the value chain impact all other levels, and it explores how and when the system changes as a result of individual decisions. As in previous editions, the focus remains on teaching future managers, decision…

Book details

Edition: 6th
Copyright year: 2007
Publisher: Holcomb Hathaway, Incorporated
Binding: Hardcover
Pages: 372
Weight: 2.002
Language: English