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Engineering Your Start-Up A Guide for the High-Tech Entrepreneur

ISBN-10: 1888577916
ISBN-13: 9781888577914
Edition: 2nd 2003 (Revised)
List price: $48.00 Buy it from $8.45
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Book details

List price: $48.00
Edition: 2nd
Copyright year: 2003
Publisher: Professional Publications, Incorporated
Publication date: 7/1/2003
Binding: Paperback
Pages: 480
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.386
Language: English

James A. Swanson (ThM, University of South Africa) a specialist in applying database management to biblical studies, has taught at Multnomah Bible College. He is co-editor with John R. Kohlenberger III on several Old and New Testament language concordances, and author of the Dictionary of Biblical Languages with Semantic Domains: Hebrew and Aramaic.

List of Figures
List of Tables
List of Sidebars
Foreword
Preface
Acknowledgments
The Genesis
Start-Up Opportunities for High-Tech Entrepreneurs
The Lure of Freedom
The Professional Engineer
The Recent College Graduate
From Technology to Product to Marketing
Is It Time to Create Your Own Job?
Issues to Consider
Small Business: Not Synonymous with Start-Up
The Definition of a Start-Up
Taking Risks
The Technology-Oriented Professional as Company Founder
Founder's Roles and Responsibilities
Officers
Title Inflation
Frivolous Titles
Founder Career Paths
Entrepreneur's Profile
The Nonengineer Founder
Life in Your Start-Up
Success and Failure: Statistics
Vacation and Time Off
Working Hours
Divorce
Holding Your Business Together
Personal Planning Process
Leadership and Business Basics
Allocation of Effort
Getting Down to Business
Market- vs. Technology-Focused Approach to Growing a Business
Delivering Benefits to Customers
Technology and Markets
Rapid Time to Market
When High-Growth Business Is Desirable and Necessary
Why Grow?
The Self-Employed
Investors Expect Rapid Growth
Grow a Commanding Position in a Defensible Market Segment
"Rule of X" Competitors
Attract Customers in Expanding Markets
Develop a Product Family
Achieve Critical Mass and Economy of Scale
Speed Is Not a Substitute for Strategy
Diversify to Diminish Business Risks
Create Career Opportunities
Create Future Start-Up Opportunities
Create Market Value, Attract Investments, and Cash Out
Start-Up Financing Terminology and Stages
Elements of a Successful Start-Up
Create your Management Team and Board of Directors
Management
The Entrepreneurial Team
Board of Directors
Advisory Board
Mentors
Personnel Policies
Signed Agreements
Evaluate Markets and Target Customers
Traditional Business Model
Customers and Markets
Define Your Product or Service
Choosing the Right Product
Finding Good Product Ideas
Marketing and Competitive Analysis Considerations
Exceptional Product Attributes
Producing Your Product
Write Your Business Plan
Form vs. Content
Types of Business Plans
Getting Started
Find a Team and Write a Plan, or Write a Plan and Find a Team?
When to Write the Plan
How Long Should It Take to Write Your Plan?
How Long Should a Plan Be?
Essential Tools
Good Business Planning
Business Plan Basics
The Executive Summary
Plan Emphasis
Business Plan Outline
Venture Capitalists' Typical Business Plan Contents
A Business Plan Checklist
Adding or Highlighting Sections
Classic Problems
Use Standard Ratios
Looking Like an Amateur
Understanding Financial Statements and Projections
Working Backward
Get Good Data
Do Not Ignore Your Own Data
The Three Most Important Financial Statements
Balance Sheet
Income Statement
Cash Flow Statement
Break-Even Analysis
Investors' Hurdle Rate of Return on Investment
Exit Strategy
Private Placement Memorandum
Due Diligence File
Conclusion
Funding Issues
Investment Criteria
Cheap Start-Ups Are Finished
Looking for Seed Cash
How Much Money?
Seed, Start-Up, and Subsequent Funding Rounds
Milestone Funding
The Nightmare: Running Out of Money
Where to Get Money
Shopping vs. Selling Your Business Plan
The Term Sheet--A Practical Overview
Definition of Term Sheet
Dilution and Antidilution
Key Provisions of Term Sheet
Dilution Is the Number One Business Issue
A Sample Term Sheet
Making It Pay
Remuneration Practices for Your Start-Up
Salaries
Headhunters
Equity Ownership: Stock and Stock Options
Form of Equity Incentive Vehicles--an Umbrella Plan
Other Compensation
Employment Contracts
Stock Ownership
Risk-Reward Scale
Ownership Interest over Time
How Many Shares Should You Grant?
Common and Preferred Stock
Authorized and Outstanding Shares
Acquiring Stock
Founders' Stock
Restricted Stock Grants
Future Tax Liability on Restricted Shares
Section 83(b) Election
Transferable Shares and Vesting
When and How Often to Grant Stock
The Alantec Litigation
Stock Options
Stock Option Grants vs. Stock Grants
When to Grant Stock Options
How Often to Grant Stock Options
On How Many Shares Do You Grant Options?
Stock Options as Part of a Total Package
Two Kinds of Stock Options
Option Vesting and Exercise Schedules
Exercising Options--an Interesting Twist
The Future of Stock Options
Administrative Details
A Comparison of Tax and Accounting Effects on ISOs and NQSOs
Alternative Minimum Tax--the ISO Trap
The "Wash-Sale" Trap
Helping Your Employees Understand Stock Options
Other Equity and Wealth-Building Vehicles
Unrelated Stock Purchase
Tax-Free Exchange of Intellectual Property for Stock
Investment Through the Provision of Real Property
Warrants
SARs and Phantom Stock Plans
Employee Stock Purchase Plans (ESPPs)
Employee Stock Ownership Plans (ESOPs)
Section 401(k) Plans
Valuing Your Equity Position
Valuations at Different Points in Time
Valuation Benchmarks from VentureOne Study
Factors that Venture Investors Consider
A Secret: Venture Capitalists Don't Really Use Valuation Models--at Least Not for the First Round
Peer Group Comparisons
More Commonly Used Valuation Methodology
Capitalization Formation Road Map from AVI Capital Management
Valuation as a Black Art
The Effect of Founders' Cash on Company Valuation
The Importance of Negotiation in the Valuation Process
Other Compensation and Start-Up Employment Considerations
Entrepreneurs Need Insurance
Do Some Planning Regarding Fringe Benefits
Use the Internet
Outsourcing Your Benefits Work
Life Insurance
Key-Person Life Insurance
Health Insurance
Disability Insurance
Asset Protection Maneuvers
Retirement Plans
Section 125 Cafeteria Plan
Employment Contract
Emotional Distress Compensation
Golden Handcuffs--When and How to Stay
Golden Parachutes--When and How to Leave
Summary
Part 5 Doing It
Protecting Your Intellectual Property
Copyrights
Patents
Trade Secrets
Trademarks
The Legal Form of Your Start-Up
Corporation
Partnership
Limited Liability Company (LLC)
Sole Proprietorship
Miscellaneous Legal and Business Matters
Work with a First-Class Lawyer
Making the Start-Up Decision
How Commited Are You?
Leaving a Current Employer
Stay Fit
What if Your Start-Up Fails?
Some Final Comments
Some Colorful Definitions
Definitions
A Foreign Language Test
Resources Available to Start-Up Entrepreneurs
Entrepreneur and Mentoring Organizations
Organizations for Women
Professional Services Organizations
The Small Business Administration
Venture Financing
Human Resources and Equity Compensation
Other Good Resources
References and Recommended Reading
Index

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