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Copy Workshop Workbook

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ISBN-10: 1887229396

ISBN-13: 9781887229395

Edition: 4th 2009 (Revised)

Authors: Bruce Bendinger, Bruce Bendinger

List price: $47.95
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Description:

WELCOME TO THE REVOLUTION.HANG ON! We have an evolution that's a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. It's happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe you've noticed. Thomas Jefferson observed, "every generation needs a new revolution." Well, this one's inside your computer.THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. You'll find challenges old and new - and jobs to do. Get the help you…    
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Book details

List price: $47.95
Edition: 4th
Copyright year: 2009
Publisher: Routledge
Publication date: 2/7/2009
Binding: Paperback
Pages: 480
Size: 7.25" wide x 9.00" long x 1.25" tall
Weight: 2.2
Language: English