Advertising and the Business of Brands Media Revolution Edition

ISBN-10: 1887229388
ISBN-13: 9781887229388
Edition: N/A
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Description: Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is  More...

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Book details

Publisher: Copy Workshop, The
Binding: Paperback
Pages: 654
Size: 8.25" wide x 10.50" long x 1.25" tall
Weight: 3.718
Language: English

Twelve of the top professors in ad education team up to create an up-to-date introduction to the fast-changing worlds of advertising and marketing. If you want to learn how the ad business really works and where you can get started, this book is worth reading. From the Introduction all the way through "You and Your Career." Want to know more? Visit the Study Hall at adbuzz.com and try the Practice Tests.

Publishing under such variant names as A. E. Maxwell, Annalise Sun, Lowell Charters, and Elizabeth Lowell, Ann Maxwell, born in Milwaukee, Wis. in 1944, is well known for her romance, historical, mystery, crime, and science fiction novels. Lowell married Evan Maxwell, a journalist, on September 4, 1966. Together they have published numerous novels, including "The Silk Strategy" and "The Ruby." Many of their novels were published under the joint pseudonym A. E. Maxwell and include the titles "Steal the Sun" and "Redwood Empire." She and her husband also collaborated on "The Golden Mountain" under the pseudonym Annalise Sun as well on as the novelization of the screenplay "Thunderheart" under the pseudonym Lowell Charters. She wrote as Elizabeth Lowell for the "Silhouette Intimate Moments Series" published by Avon. She was awarded the Romantic Times Career Achievement Award in 1994, Romance Writers of America Best Historical Romance in 1994, and the Lifetime Achievement Award, also in 1994. Lowell was educated at the University of California, Davis and the University of California, Riverside, where she received a B.A. in 1966. She and Maxwell have two children, Matthew and Heather. Aside from writing, Lowell enjoys bird watching, beachcombing, geology, and fishing.

ELIZABETH TUCKER is Professor of English at Binghamton University. Her previous books include Campus Legends: A Handbook (Greenwood, 2005).

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