New Account Manager

ISBN-10: 188722937X
ISBN-13: 9781887229371
Edition: 2nd 2009
Authors: Don Dickinson
List price: $47.50
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Description: Advertising has evolved into a broader stage of Integrated Marketing Communications (IMC) with the mainstreaming of many specialized disciplines, such as PR, Sales Promotion, Interactive Media, and many others. In each of these specialties, account  More...

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Book details

List price: $47.50
Edition: 2nd
Copyright year: 2009
Publisher: Routledge
Binding: Paperback
Pages: 488
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.848
Language: English

Advertising has evolved into a broader stage of Integrated Marketing Communications (IMC) with the mainstreaming of many specialized disciplines, such as PR, Sales Promotion, Interactive Media, and many others. In each of these specialties, account management has an important role to fill.The Second Edition of The New Account Manager explores specialized agencies in terms of the services they provide, their structure and operation, their unique account management challenges, and important things to know when seeking an account management position with one of these unique firms.

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