Readings in Account Planning

Name: Readings in Account Planning
Price: 4.21 USD
Availability: InStock
ISBN: 9781887229364

ISBN-10: 1887229361

ISBN-13: 9781887229364

Edition: 2008

Authors: Hart Weichselbaum, Bruce Bendinger, Stanley Pollitt, Robert Lauterborn, Merry Baskin

List price: $47.50

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Description:

Beginning with Stanley Pollitt's prescient observations on the need for planning, How I Started Account Planning, and concluding with the likes of John Griffiths' Above and Beyond Account Planning, every article in this collection contains nourishing food for thought. Hart Weichselbaum has assembled some of the best of the best, including:--excerpts for Alan Hedges' legendary Testing to Destruction;--Getting in Character by Lisa Fortini-Campbell, author of Hitting the Sweet Spot;--Cool Hunt and The Science of Shopping by Malcolm Gladwell;--and much more.Finally, this book introduces and original piece by editor Hart Weichselbaum. As Director of Account Planning for the Richards Group, he…

Book details

List price: $47.50
Copyright year: 2008
Publisher: Routledge
Publication date: 4/4/2008
Binding: Paperback
Pages: 328
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.540
Language: English