Strategic Media Decisions Understanding the Business End of the Advertising Business

ISBN-10: 1887229337

ISBN-13: 9781887229333

Edition: 2nd 2008 (Revised)

List price: $69.95
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Description:

Welcome to the world of media--the $300 billion business end of the ad business.Learn how it works from some of media's top professors and professionals. This is a book in touch with today--packed with genuine substance and contemporary best practices in a clear, easy-to-read format.It's a useful and interesting introduction to an exciting world of career opportunities. Online instructor's materials, including lecture notes and PowerPoints are available free to adopters. A student workbook is also available free online to students.
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Book details

List price: $69.95
Edition: 2nd
Copyright year: 2008
Publisher: Routledge
Publication date: 1/2/2008
Binding: Paperback
Pages: 558
Size: 7.50" wide x 9.25" long x 1.25" tall
Weight: 2.420
Language: English

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