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Creative Insight The Researcher's Art

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ISBN-10: 1887229264

ISBN-13: 9781887229265

Edition: 2005

Authors: Jeffrey Durgee, Bruce Bendinger, Patrick Aylward

List price: $29.95
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Description:

The market researcher's search is often the search for new insight. This book combines practical advice for marketers and ad agencies with its own unique insights into what it takes to find the path to actionable consumer insights. An alternative title for this book could have been Developing the Art of Understanding, since the book offers advice on how to identify unspoken needs, understand product usage behaviors, and how to interview for maximum insight.
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Book details

List price: $29.95
Copyright year: 2005
Publisher: Routledge
Publication date: 7/7/2005
Binding: Paperback
Pages: 248
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.836
Language: English