x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Creative Insight The Researcher's Art

ISBN-10: 1887229264
ISBN-13: 9781887229265
Edition: 2004
Buy it from $16.05
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: The market researcher's search is often the search for new insight. This book combines practical advice for marketers and ad agencies with its own unique insights into what it takes to find the path to actionable consumer insights. An alternative  More...

Used Starting from $16.05
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

Copyright year: 2004
Publisher: Routledge
Binding: Paperback
Pages: 233
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.836

The market researcher's search is often the search for new insight. This book combines practical advice for marketers and ad agencies with its own unique insights into what it takes to find the path to actionable consumer insights. An alternative title for this book could have been Developing the Art of Understanding, since the book offers advice on how to identify unspoken needs, understand product usage behaviors, and how to interview for maximum insight.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×