Creative Insight The Researcher's Art

ISBN-10: 1887229264

ISBN-13: 9781887229265

Edition: 2004

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Description: The market researcher's search is often the search for new insight. This book combines practical advice for marketers and ad agencies with its own unique insights into what it takes to find the path to actionable consumer insights. An alternative title for this book could have been Developing the Art of Understanding, since the book offers advice on how to identify unspoken needs, understand product usage behaviors, and how to interview for maximum insight.

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Book details

Copyright year: 2004
Publisher: Routledge
Binding: Paperback
Pages: 233
Size: 6.25" wide x 9.00" long x 0.50" tall
Weight: 0.836

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