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| Preface | |
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| An Overview of the Sport Industry in North America | |
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| Introduction | |
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| Definition of an Industry | |
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| An Overview of the Sport Industry in North America | |
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| The Sport Industry in North America | |
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| Learning Activities | |
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| The Sport Activity-Producing Sector | |
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| The Sport-Supporting Sector | |
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| Chapter Questions | |
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| Summary | |
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| Economic Motives of Sport Organizations | |
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| Basics of Economic Analysis | |
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| Economic Motives of Sport Organizations | |
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| Learning Activities | |
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| Theory of the Firm | |
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| Economic Profits vs. Business Profits | |
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| Constraints on the Theory of the Firm | |
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| Limitations of the Theory of the Firm | |
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| Alternative Models of Firm Motivation | |
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| Reasons for Continuing to Use the Profit Maximization Model | |
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| An Alternative Theory for Sports: The Winning Maximization Model | |
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| Goals in Nonprofit Organizations | |
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| Chapter Study Questions | |
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| Summary | |
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| Demand, Pricing, and Revenue | |
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| Introduction | |
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| Demand | |
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| Demand, Pricing, and Revenue | |
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| Learning Activities | |
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| Supply | |
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| Price Discrimination | |
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| Forecasting Demand and Supply | |
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| Summary | |
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| Chapter Study Questions | |
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| Market Structures in the Sport Industry | |
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| Introduction | |
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| Market Structures in the Sport Industry | |
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| Learning Activity | |
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| Perfect Competition | |
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| Monopoly | |
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| Monopsony | |
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| Oligopoly | |
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| Monopolisitc Competition | |
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| Summary | |
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| Chapter Study Questions | |
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| Sport Industry Delivery | |
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| Introduction | |
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| Sport Industry Delivery | |
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| Government-Provided Sport | |
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| Learning Activities | |
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| Community Provision | |
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| Sport as Private Enterprise | |
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| Summary | |
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| Chapter Study Questions | |
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| The Sport Industry: A Critical Center of Economy | |
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| Introduction | |
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| The Sport Industry: A Critical Center of the Economy | |
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| Determining the Size of the Sport Industry | |
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| Measurement of GDP: The Expenditure Approach | |
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| Learning Activities | |
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| Measurement of GDP: The Factor Income Approach | |
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| Measurement of Gross Domestic Sports Product | |
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| Jobs in the Sport Industry | |
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| Summary | |
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| Chapter Study Questions | |
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| Economic Impact of Sport | |
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| Introduction | |
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| Theoretical Foundation of Economic Impact Studies | |
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| Economic Impact of Sport | |
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| Learning Activities | |
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| Estimates of Economic Impact of Sport | |
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| Summary | |
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| Chapter Study Questions | |
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| Labor Market Issues | |
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| An Overview of the Market for Labor | |
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| Labor Market Issues | |
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| Learning Activities | |
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| Labor Markets in the Sport Industry | |
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| Summary | |
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| Chapter Study Questions | |
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| Regulation of Sport | |
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| Introduction | |
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| Concept of Regulation | |
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| The Regulation of Sports | |
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| Government Regulation | |
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| Learning Activities | |
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| Industry Self-Regulation | |
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| Future Models in Sport Regulation | |
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| Summary | |
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| Chapter Study Questions | |
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| Competition and Antitrust in the Sport Industry | |
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| Introduction | |
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| Statutes | |
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| Competition and Antitrust in the Sport Industry | |
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| Learning Activities | |
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| The Role of the Courts | |
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| Focus of Antitrust Laws | |
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| Antitrust Enforcement and Professional Sport | |
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| Specific Areas of Antitrust Enforcement in Professional Sports | |
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| The Application of Antitrust Laws to Other Professional Sports | |
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| Antitrust Enforcement in Intercollegiate Athletics | |
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| Antitrust Enforcement in Other Areas of the Sport Industry | |
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| Antitrust Enforcement Outside of the United States | |
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| Government Influences on the Marketplace | |
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| Government Enterprises as Providers of Sport | |
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| Increasing Competition in the Sport Industry | |
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| Summary | |
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| Chapter Questions | |
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| International Issues | |
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| Introduction | |
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| International Issues | |
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| Types of Economic Systems and Sport Governance | |
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| Learning Activities | |
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| Globalization of Sport | |
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| International Expansions | |
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| A Perspective of Sport Club Systems in the World | |
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| Summary | |
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| Chapter Study Questions | |
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| Future Direction of the Sport Industry: An Economic Perspective | |
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| Introduction | |
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| Future Direction of the Sport Industry: An Economic Perspective | |
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| Projecting Future Demands | |
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| Learning Activities | |
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| Changing Demographics and Changing Markets | |
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| Suppliers of Sport | |
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| Competition | |
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| Technology Trends | |
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| Globalization | |
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| Views of Leaders in the Sport Industry | |
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| Summary | |
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| Chapter Questions | |