Financing Sport

ISBN-10: 1885693001
ISBN-13: 9781885693006
Edition: 1995
List price: $43.00
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Description: This textbook addresses the various revenue acquisition methods and sources available to sport organizations, from the conventional, such as tax support, ticket sales, concessions, and fund-raising, to options including the licensing of sport  More...

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Book details

List price: $43.00
Copyright year: 1995
Publisher: Fitness Information Technology, Incorporated
Binding: Hardcover
Pages: 416
Size: 7.48" wide x 10.63" long
Weight: 2.442
Language: English

This textbook addresses the various revenue acquisition methods and sources available to sport organizations, from the conventional, such as tax support, ticket sales, concessions, and fund-raising, to options including the licensing of sport products, joint venture agreements, and corporate sponsorships. Annotation copyright by Book News, Inc., Portland, OR

DENNIS R. HOWARD is the Philip H. Knight Professor of Business at the Lundquist College of Business, University of Oregon. He joined the Lundquist College in 1997 after serving six years as the Director of the Graduate Program in Sport Management at Ohio State University. He has published numerous articles on the marketing, financing, and management of sports in such journals as the Journal of Sport Management, Marketing Management, and Sport Marketing Quarterly. He is coauthor of the textbook Financing Sport.

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