Secrets of Social Media Marketing How to Use Online Conversations and Customer Communities to Turbo-Charge Your Business!

ISBN-10: 1884956858
ISBN-13: 9781884956850
Edition: 2009
Authors: Paul Gillin
List price: $15.95 Buy it from $0.69
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Description: Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.Social media has quickly moved from the periphery of marketing into the core, but this is a  More...

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Book details

List price: $15.95
Copyright year: 2009
Publisher: Quill Driver Books
Publication date: 11/1/2008
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.946
Language: English

Secrets of Social Media Marketing is a handbook for marketers and business owners to use in deciding how to employ the new social media for online marketing.Social media has quickly moved from the periphery of marketing into the core, but this is a new and quickly-evolving field and there are few established formulas for success.Building on the lessons set out in Gillin's acclaimed and oft reviewed The New Influencers: A Marketer's Guide to the New Social Media (978-1884956-65-2), this book provides practical advice on strategy, tools, and tactics. It is a hands-on manual that will educate marketers on how to extend their brands, generate leads, and engage customer communities using online tools.

Foreword
Acknowledgments
Introduction
How to Use This Book
Making the Case
Making Choices
Ear to the Ground
Courting Online Influencers
Corporate Soapboxes
Customer Conversations
The Social Network Gorillas
Niche Innovators
Learning from Conversations
Basics of Social Media Content
Picking Your Spots
Telling Stories with Words and Images
Engagement through Interaction
Promote Thyself
Measuring Results
Celebrating Change
Glossary of Terms
Index
About the Author

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