Preface | p. iv |
Thanks | p. v |
Innovate or Evaporate | |
Creativity and Innovation | p. 4 |
Creativity-the Springboard to Innovation | p. 6 |
The Innovation Equation | p. 7 |
Creativity | p. 9 |
Occuring in an Innovative Organizational Context | p. 10 |
Within a Supportive Societal Environment | p. 12 |
Results in Innovation | p. 12 |
Creativity, Innovation and Competitiveness | p. 14 |
References | p. 19 |
The Creative Problem Solving Process | |
Creative Problem Solving | p. 23 |
Analyzing the Environment | p. 24 |
Recognizing a Problem or Opportunity | p. 26 |
Identifying the Problem or Opportunity | p. 27 |
Making Assumptions | p. 29 |
Generating Alternatives | p. 30 |
Choosing Among Alternatives | p. 32 |
Implementing the Solutions | p. 32 |
Controlling for Results | p. 33 |
Two Kinds of Thinking | p. 33 |
Incorporating Creativity Into Problem Solving | p. 34 |
101 CPS Techniques | p. 38 |
References | p. 39 |
Creative Techniques for Analyzing the Environment, Recognizing & Identifying Problems, and Making Assumptions | |
Techniques for Analyzing the Environment | p. 42 |
Comparison Against Others: Listening to Employees and Customers Racing Against Phantom Competitors | p. 43 |
Hire Futurists and Other Consultants | p. 44 |
Monitor Weak Signals | p. 44 |
Opportunity Searches | p. 45 |
Techniques for Recognizing Problems | p. 45 |
Camelot | p. 46 |
Checklists | p. 46 |
Inverse Brainstorming | p. 48 |
Limericks and Parodies | p. 48 |
Listing Complaints | p. 48 |
Responding to Someone Else | p. 48 |
Role Playing | p. 49 |
Suggestion Programs | p. 49 |
Workouts and Other Group Approaches | p. 50 |
Techniques for Identifying Problems | p. 50 |
Bounce it off Someone Else | p. 51 |
Consensus Building | p. 51 |
Draw a Picture of the Problem | p. 51 |
Experiencekit | p. 52 |
Fishbone Diagram | p. 52 |
King of the Mountain | p. 56 |
Redefining Aproblem or Opportunity | p. 56 |
Rewrite Objectives in Different Ways | p. 57 |
Squeeze and Stretch | p. 57 |
What Do You Know? | p. 59 |
What Patterns Exist? | p. 59 |
Why-Why Diagram | p. 59 |
Techniques for Making Assumptions | p. 62 |
Assumption Reversal | p. 62 |
Analyzing the Environment, Recognizing and Identifying the Problem, & Making Assumptions | p. 63 |
References | p. 65 |
Individual Techniques for Generating Alternatives | |
Individual Processes for Generating Creative Alternatives | p. 69 |
Analogies and Metaphors | p. 69 |
Analysis of Past Solutions Learning From Failures | p. 72 |
Association | p. 73 |
Attribute Association Chains | p. 76 |
Attribute Listing | p. 77 |
Back to the Customer | p. 78 |
Back to the Sun | p. 80 |
Circle of Opportunity | p. 81 |
Computer Programs | p. 81 |
Deadlines | p. 83 |
Direct Analogies | p. 83 |
Establish Idea Sources | p. 87 |
Examine it with the Senses | p. 87 |
The FCB Grid | p. 88 |
The Focused-Object Technique | p. 91 |
Fresh Eye | p. 93 |
Googlestorming | p. 93 |
Idea Bits and Racking | p. 93 |
Input-Output | p. 94 |
Mind Mapping | p. 96 |
Music | p. 99 |
Name Possible Uses | p. 99 |
The Napoleon Technique | p. 101 |
Organized Random Search | p. 101 |
Personal Analogies | p. 101 |
Picture Stimulation | p. 103 |
Product Improvement Checklist | p. 104 |
Relatedness | p. 105 |
Relational Words | p. 105 |
Reversal-Dereversal | p. 106 |
Rolling in the Grass of Ideas | p. 107 |
Scamper | p. 108 |
7X7 Technique | p. 113 |
Sleeping/Dreaming Onit | p. 115 |
Triz | p. 116 |
The Two-Words Technique | p. 118 |
Visualization | p. 119 |
What if...? | p. 121 |
Creativity and Innovation are not Easy | p. 121 |
Two Final Notes | p. 123 |
A Quick Guide to my Favorite Techniques for Generating Alternatives | p. 124 |
References | p. 125 |
Group Techniques for Generating Alternatives | |
Advantages and Disadvantages of Group Decision Making | p. 131 |
Using Creativity Techniques with Small Groups | p. 132 |
Group Processes for Generating Creative Alternatives | p. 134 |
Brainstorming | p. 134 |
Japanese Creativity Techniques | p. 141 |
Brainwriting | p. 142 |
Brainwriting Pool | p. 143 |
Brainwriting 6-3-5 | p. 143 |
Crawford Slip Method | p. 144 |
Creative Imaging | p. 147 |
Creative Leaps | p. 148 |
Delphi Technique | p. 149 |
Excursion Technique | p. 150 |
Gallery Method | p. 153 |
Gordon/Little Technique | p. 153 |
Idea Board | p. 154 |
Idea Triggers | p. 155 |
Innovation Committee | p. 155 |
Intercompany Innovation Groups | p. 155 |
Lion's Den | p. 156 |
Lotus Blossom Technique, or the My (Matsumura Yasuo) Method | p. 156 |
Mitsubishi Brainstorming Method | p. 159 |
Morphological Analysis | p. 160 |
Nhk Method | p. 162 |
Nominal Group Technique | p. 163 |
Online Brainstorming/Virtual Teams | p. 167 |
Open Innovation: Open Source Innovation | p. 168 |
Phillips 66 (Discussion 66) | p. 170 |
Photo Excursion | p. 171 |
Pin Card Technique | p. 171 |
Scenario Planning | p. 172 |
Sil Method | p. 177 |
Storyboarding | p. 177 |
Synectics | p. 195 |
Take Five | p. 196 |
Tkjmethod | p. 197 |
Maximizing the Use of Group Techniques | p. 199 |
A Final Note | p. 202 |
References | p. 202 |
Creative Techniques for Choosing Among the Alternatives, Implementation, and Control | |
Techniques for Choosing Among Alternatives | p. 208 |
The Screening Matrix for Ideas | p. 209 |
Dot Voting | p. 212 |
Implementing Your Choices | p. 213 |
How-How Diagram | p. 213 |
Be A Warrior When Selling Your Ideas | p. 215 |
Force-Field Analysis | p. 216 |
Additional Advice on Selling Your Ideas and Innovations | p. 218 |
Controlling for Performance | p. 223 |
References | p. 223 |
Using the Techniques | |
Trusting Your Intuition | p. 226 |
A Quick Guide to the Processes | p. 227 |
Index | p. 233 |
About the Author | p. 240 |
Book Order form | p. 241 |
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