Tommy D. Andersson , PhD is professor in Tourism and Hospitality Management at the Norwegian School of Hotel Management, University of Stavanger in Norway, and in the School of Business, Economics and Law at Gothenburg University since 2001. He served from 1997 as a professor in Management Accounting and later on as a programme director at the European Tourism Research Institute. His main research interests are economic impact analysis, festival management, and cost-benefit analysis.Dr. Donald Getz is Professor Emeritus at the University of Calgary, Canada, and is a Distinguished Fellow in the International Academy for the Study of Tourism. He holds a number of Visiting Professorships… around the world, including at the University of Stavanger, Norway. He has been a leading proponent for the development of event studies.Reidar J. Mykletun , PhD is professor in Organisational psychology at the Norwegian School of Hotel Management, University of Stavanger in Norway, and Editor in Chief of the Scandinavian Journal of Hospitality and Tourism. He is currently teaching Project Management, and Event and Meeting Management. His research areas includes entrepreneurship; event and festival management, adventure tourism and adventurous meals, tourist guiding, and work-related issues