Looking Closer Critical Writings on Graphic Design

ISBN-10: 1880559153
ISBN-13: 9781880559154
Edition: 1994
List price: $18.95 Buy it from $12.99
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Book details

List price: $18.95
Copyright year: 1994
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/1/1994
Binding: Paperback
Pages: 256
Size: 7.00" wide x 10.25" long x 0.75" tall
Weight: 1.496
Language: English

No Bio

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.

DK Holland is a writer, strategist and creative director who turned her attention to nonprofits after developing award-winning programs that included branding, licensing, promotion and product development for companies such as Mattel and Citigroup for more than thirty years. She was, until 2001, a partner in The Pushpin Group, an internationally acclaimed design and illustration firm based in New York City. She is currently the principal of DK Holland, llc, a brand communications consultancy that works exclusively with nonprofits. Her clients include Colorado Historical Society, The Foundation Center, The Literacy Assistance Center, the Organization Development Network, Brooklyn Friends School, and the Buckminster Fuller Institute. Holland recently led the rebranding/renaming team of Governance Matters (formerly the Alliance for Nonprofit Governance) on whose board she served. A former executive director of a national nonprofit and currently a trustee of three nonprofit boards, she volunteered for, founded and chaired two other nonprofits. She is an editor of Communication Arts magazine and the author/creative director of a dozen books on graphic design. A recipient of the Walter Hortens Distinguished Service Award by the Graphic Artists Guild National, she teaches in the graduate school for nonprofit Management of the New School. She lives in New York City. nbsp;

Acknowledgements
Introduction
A Natural History of Typography
Good History/Bad History
The Time Machine
Morality and Myth: The Bauhaus Reassessed
Some Thoughts on Modernism, Past, Present, and Future
Rethinking Modernism, Revising Functionalism
Long Live Modernism!
Life, Style, and Advocacy
On Overcoming Modernism
On White Space: When Less is More
Kicking Up a Little Dust
Starting from Zero
Pictures, Phonemes, and Typography
Type and Deconstruction in the Digital Era
Logos, Flags, and Escutcheons
Reading Outside the Grid: Designers and Society
The Written Word: The Designer as Executor, Agent, and Provocateur
I Like the Vernacular... Not
Low and High: Design in Everyday Life
Legible?
A Brave New World: Understanding Deconstruction
Typefaces are Rich with the Gesture and Spirit of Their Own Era
Typeface Designs and Text
The (Layered) Vision Thing
Neomania: Feeding the Monster
Secondhand Culture
Since When Did USA Today Become the National Design Ideal?
On Typishness: This is My Theory. My Theory is Wrong
The Curse of the New
Cult of the Ugly
The Obscene Typography Machine
Meaning
The Urge to Make Things
Drawing and Design: An Idea Whose Time Has Come, Again
Dance and Play in Visual Design
Propaganda and Persuasion
Guerrilla Graphics
Disposability, Graphic Design, Style, and Waste
Can Design Be Socially Responsible?
Red, White, and Bland
The Boat
I Want to Sex You Up: Fabien Baron and the Pursuit of the Sexy
Flogging Underwear: The New Raunchiness of American Advertising
Why Designers Can't Think
A Clockwork Magenta and Orange
Two Myths about Design Education
Back to Show and Tell
Graphic Design Education: Struggling through Those Awkward Teenage Years
Biographies
Index

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