x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Fashion-Ology An Introduction to Fashion Studies

ISBN-10: 1859738141
ISBN-13: 9781859738146
Edition: 2004
Authors: Yuniya Kawamura
List price: $29.95 Buy it from $23.63
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer'  More...

New Starting from $31.66
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $29.95
Copyright year: 2004
Publisher: Bloomsbury Academic
Publication date: 3/2/2005
Binding: Paperback
Pages: 192
Size: 6.25" wide x 9.25" long x 0.25" tall
Weight: 0.220
Language: English

Yuniya Kawamura provides a concise and much-needed introduction to the sociology of fashion. She argues that clothing is a tangible material product whereas fashion is a symbolic cultural product. She also debunks the myth of 'the genius designer' explaining that fashion is not about clothes but is a belief.

Introduction
Etymology of Fashion
Fashion as a Concept and a Phenomenon
Proponents and Opponents of Fashion
Studies of Fashion in Social Science
Outline of the BookSociological Discourse and Empirical Studies of Fashion
Classical Sociological Discourse of Fashion
Fashion, Modernity and Social Mobility
The Origin of Fashion Phenomenon
Contemporary Sociological Studies of Fashion
Fashion and Sociology of Culture
Fashion as a Manufactured Cultural Symbol
ConclusionFashion as an Institutionalized System
Theoretical Framework of Fashion-ology
Fashion as a Myth Supported by the System
Different Approaches to Fashion Systems
The Beginning of the Fashion System
Fashion Production as Collective Activity
Empirical Study: The French Fashion System as a Prototype
ConclusionDesigners: The Personification of Fashion
Designers in the Studies of Fashion
Designers, Creativity and Social Structure
Legitimation of Designer's Creativity
The Star System of Designers
Hierarchy Among Designers in the Fashion System
ConclusionProduction, Gatekeeping and Diffusion of Fashion
Diffusion Theories of Fashion
Gatekeepers: Making Aesthetic Judgments
Diffusion Strategies from Fashion Dolls to Fashion Shows
Fashion Propaganda through Advertising
ConclusionAdoption and Consumption of Fashion
Consumption: A Historical Perspective
Consuming Fashion as Symbolic Strategies
Consumption and Social Status
Consumers in Modern and Postmodern Times
Conclusion

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×