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| How Advertising Makes its Object | |
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| Critical Publicity/Public Criticism: Reflections on Fieldwork in the Bombay Ad World | |
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| Advertising, Production and Consumption as Cultural Economy | |
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| Imagining and Imaging the Other: Japanese Advertising International | |
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| The Revolution in Marketing Intimate Apparel: A Narrative Ethnography | |
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| Models, Metaphors and Client Relations: The Negotiated Meanings of Advertising | |
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| Fame and the Ordinary: 'Authentic' Constructions Of Convenience Foods | |
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| Psychology Vs Anthropology: Where is Culture in Marketplace Ethnography? | |
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| Afterword: Looking Forward, Looking Back | |
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| List of Contributors | |
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| Index | |
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| List of Contributors | |
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| Her research interests focus on the interaction of strategic change and organizational culture | |
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| She is the author of Beyond Dilbert: The Cultural Construction of Work Organizations in America (Peacock, 2001) | |
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| Theories of Practice in Anthropology: A Critical Reassessment (AAA, 2000), Trust, Distrust and Information Technology in American Work Organizations (Human Organization, 1999) | |
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| Dr Baba can be reached at mbaba@msu.edu. Rita Denny, PhD, is a founding partner of Practica Group, LLC, an anthropological consulting firm | |
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| She holds an anthropology degree from the University of Chicago | |
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| Her interests include linguistic, semiotic and symbolic traditions | |
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| Recent publications include 'Consuming values: The culture of clients, researchers and consumers' (ESOMAR, 1999), 'Communicating with clients: Issues of intelligibility' | |
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| She can be contacted at rdenny@practicagroup.com | |
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| Professor of Anthropology at Bates College, is the author of The Presence of the Past: Chronicles, Politics, and Culture in Sinhala Life (Cornell, 1991) and Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World (University of Chicago Press, 2001) | |
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| His research interests range from monasticism and astrology to transnational forces such as advertising and higher education | |
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| He can be reached at (207) 786-6083 | |
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| Marianne Elisabeth Lien is Associate Professor of Social Anthropology at the University of Oslo, Norway | |
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| She has previously worked as a researcher at the National Institute for Consumer Research in Norway, where she conducted research on nutritional policies, advertising, attitudes to meat, mediations between consumers and suppliers in the marketplace and food production | |
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| Her current research interests include topics related to globalization, transnational flows, and salmon farming | |
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| She has published Marketing and Modernity (Berg, 1997), and has contributed to several anthologies on markets, consumption and culture | |
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| Timothy deWaal Malefyt, PhD, is Director of Ethnographic Insights at BBDO Advertising in New York City | |
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| He holds a PhD in anthropology from Brown University | |
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| A former professional ballet dancer, his interests include performance, tourism and popular culture | |
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| His publications include, 'Gendering the authentic in Spanish flamenco,' in The Pa | |