You Are a Brand! In Person and Online, How Smart People Brand Themselves for Business Success

ISBN-10: 1857885805

ISBN-13: 9781857885804

Edition: 2nd 2012

Authors: Catherine Kaputa

List price: $19.95 Buy it from $13.76
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Book details

List price: $19.95
Edition: 2nd
Copyright year: 2012
Publisher: Nicholas Brealey Publishing
Publication date: 9/16/2012
Binding: Paperback
Pages: 335
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.880
Language: English

Foreword
Preface
Introduction
Brand Strategy: Finding Your Self-Brand Idea
Take Change of Your Self-Brand
Think Different to Become a Brand Apart
Search for the Sweet Spot Where You and a Market Opportunity Meet
Find a Great Self-Brand Strategy to Get Great Results
Creative Development: "Packaging" Brand you
Use the Principles of Visual Identity to Create a Powerful Self-Brand Package
Tap into the Power of Symbols, Logos, and Design to Imprint Your Brand Identity
Harness the Power of Names, Signature Words, and Phrases to Lock in Your Message
Learn to Speak for Effect, not Just Facts
Master the Art of the Elevator Speech and Pitch Yourself Anytime, Anywhere
Marketing Brand you: Building Visibility and Connection with your Target Audience
Take the "Work" Out of Networking
Learn the Art of Cyberbranding to Build your Brand Online
Think in Terms of Emotional Engagement with your key Target Markets
Become a little Bit Famous
Develop an Action Plan that Gets you all the way from A to Z
Afterword
Acknowledgements
About the Author
Resources
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