Consumerology The Truth about Consumers and the Psychology of Shopping

Name: Consumerology The Truth about Consumers and the Psychology of Shopping
Price: 9.12 USD
Availability: InStock
ISBN: 9781857885767

ISBN-10: 1857885767

ISBN-13: 9781857885767

Edition: 2nd 2013 (Revised)

Authors: Philip Graves

List price: $14.99

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Description:

This title exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence and instances of success through ignoring market research, such as Baileys and 'Dr Who'.

Book details

List price: $14.99
Edition: 2nd
Copyright year: 2013
Publisher: Nicholas Brealey Publishing
Publication date: 1/24/2013
Binding: Paperback
Pages: 240
Size: 5.47" wide x 8.54" long x 0.71" tall
Weight: 0.572
Language: English



Foreword



Preface to the paperback edition


Overture: The moment of truth



Understanding the Unconscious Mind: Why we buy what we do but can't explain it



Reading Consumers: Insists into the unconscious mind



The Consumer in Context: Environmental influences



What Consumers Do: Studying behavior



The Irrelevant Consumer: Questioning questions



Relevant Answers: Questions worth asking



Understanding the Crowd: Focusing on focus groups



Consumer Futurology: Influencing innovation



Gaining an Edge: Beyond market research


Epilogue


Notes


Index


Acknowledgments