Consumer.Ology The Truth about Consumers and the Psychology of Shopping

ISBN-10: 1857885767
ISBN-13: 9781857885767
Edition: 2nd 2013
Authors: Philip Graves
List price: $12.99 Buy it from $10.73
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Description: This title exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence and instances of success through ignoring market research, such as Baileys and 'Dr Who'.

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Book details

List price: $12.99
Edition: 2nd
Copyright year: 2013
Publisher: Hodder & Stoughton
Publication date: 1/24/2013
Binding: Paperback
Pages: 228
Size: 5.25" wide x 8.50" long x 1.00" tall
Weight: 0.660
Language: English

This title exposes some of the most expensive examples of research-driven thinking clouding judgement, experience and evidence and instances of success through ignoring market research, such as Baileys and 'Dr Who'.

Foreword
Preface to the paperback edition
Overture: The moment of truth
Understanding the Unconscious Mind: Why we buy what we do but can't explain it
Reading Consumers: Insists into the unconscious mind
The Consumer in Context: Environmental influences
What Consumers Do: Studying behavior
The Irrelevant Consumer: Questioning questions
Relevant Answers: Questions worth asking
Understanding the Crowd: Focusing on focus groups
Consumer Futurology: Influencing innovation
Gaining an Edge: Beyond market research
Epilogue
Notes
Index
Acknowledgments

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