This Means This, This Means That A User's Guide to Semiotics

Name: This Means This, This Means That A User's Guide to Semiotics
Price: 8.22 USD
Availability: InStock
ISBN: 9781856697354

ISBN-10: 1856697355

ISBN-13: 9781856697354

Edition: 2nd 2012 (Revised)

Authors: Sean Hall

List price: $42.95

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Description:

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics, before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare…

Book details

List price: $42.95
Edition: 2nd
Copyright year: 2012
Publisher: Laurence King Publishing
Publication date: 2/29/2012
Binding: Paperback
Pages: 192
Size: 7.50" wide x 10.00" long x 0.75" tall
Weight: 1.694
Language: English



Introduction


Acknowledgments



Signs and Signing


Signifier and Signified


Sign


Icon


Index


Symbol


Sender


Intention


Message


Transmission


Noise


Receiver


Destination


Feedback



Ways of Meaning


Simile


Metaphor


Metonym


Synecdoche


Irony


Lies


Impossibility


Depiction


Representation



Conceptual Structures


Truth and Falsity


Sameness and Difference


Wholes and Parts


Subjectivity and Objectivity


Appearance and Reality


Continuity and Discontinuity


Sense and Reference


Meaningful and Meaningless


Problem and Solution



Visual Structures


Viewer and Image


Ideal and Real


Given and New


Center and Margin


Foreground and Background


Proximity and Presence


Before and After


Past, Present, and Future


Fast and Slow



Textual Structures


Readers and Texts


Words and Images


Functions


Forms


Placing


Prominence


Voices


Intertextuality and Intratextuality


Paratext and Para language



Matters of Interpretation


Concepts and Conceptions


Connotation and Denotation


Langue and Parole


Combinations and Substitutions


Tokens and Types


Rule-following


Conventions


Classifications


Understanding and Misunderstanding



Framing Meaning


Semantic Units


Genres


Styles


Stereotypes


Institutions


Ideologies


Discourses


Myths


Paradigms



Stories and Storytelling


Fact and Fiction


Narratives


Legends


Characters and Personas


Viewpoints


Mysteries


Tensions


Turning points


Resolutions


Conclusion


Bibliography


Picture Credits