This Means This, This Means That A User's Guide to Semiotics

Name: This Means This, This Means That A User's Guide to Semiotics
Price: 3.96 USD
Availability: InStock
ISBN: 9781856695213

ISBN-10: 1856695212

ISBN-13: 9781856695213

Edition: 2007

Authors: Sean Hall

List price: $28.00

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Description:

Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In…

Book details

List price: $28.00
Copyright year: 2007
Publisher: Laurence King Publishing
Publication date: 10/4/2007
Binding: Paperback
Pages: 176
Size: 7.25" wide x 10.25" long x 0.75" tall
Weight: 1.496



Introduction


Acknowledgments



Signs and signing



Ways of meaning



Conceptual structures



Visual structures



Textual structures



Matters of interpretation



Framing meaning



Stories and storytelling


Conclusion


Bibliography


Picture credits