This Means This, This Means That A User's Guide to Semiotics

ISBN-10: 1856695212
ISBN-13: 9781856695213
Edition: 2007
Authors: Sean Hall
List price: $28.00
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Description: Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very  More...

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Book details

List price: $28.00
Copyright year: 2007
Publisher: Laurence King Publishing
Publication date: 10/4/2007
Binding: Paperback
Pages: 176
Size: 7.25" wide x 10.25" long x 0.75" tall
Weight: 1.034
Language: English

Semiotics is the theory of signs. Signs are amazingly diverse: from simple road signs that point to a destination, to smoke that warns us of fire, to the culturally-conditioned symbols buried within art and literature. Our reading of signs is very much a part of everyday life. Yet semiotics is often perceived as a mysterious science. This introductory book decodes the mystery of semiotics using visual examples instead of abstract theory. Divided into 75 key semiotic concepts, each section of the book begins with a single image or sign, accompanied by a question that invites us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign. In this way, we actively engage in creative thinking. Read straight through or dipped into regularly, this book provides practical examples of how meaning is made in contemporary culture.

Introduction
Acknowledgments
Signs and signing
Ways of meaning
Conceptual structures
Visual structures
Textual structures
Matters of interpretation
Framing meaning
Stories and storytelling
Conclusion
Bibliography
Picture credits

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