x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Disaster Communications in a Changing Media World

ISBN-10: 1856175545
ISBN-13: 9781856175548
Edition: 2009
List price: $60.95
eBook available
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, and to the media reduces risk, saves lives and  More...

eBooks Starting from $57.95
Buy
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
SQL Online content $4.95 $1.99
Add to cart
Study Briefs
MS Excel® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS Word® 2010 Online content $4.95 $1.99
Add to cart
Study Briefs
MS PowerPoint® 2010 Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $60.95
Copyright year: 2009
Publisher: Elsevier Science & Technology Books
Publication date: 10/29/2008
Binding: Paperback
Pages: 240
Size: 7.25" wide x 10.25" long x 0.75" tall
Weight: 1.144
Language: English

Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, and to the media reduces risk, saves lives and property, and speeds recovery. The ability to communicate is no longer an afterthought or a luxury; timely communication is now as important as logistics or the pre-deployment of materials. Planning and controlling the flow of information before, during and after a disaster will define your organization's credibility, trustworthiness, authority, and effectiveness. The emergence of new media like the internet, e-mail, blogs, text messaging, cell phone photos, and the increasing role played by "first informers"-- witnesses who now have the ability to transmit information immediately from the event--are redefining the roles of government and media. The government's historical role as gatekeeper is now an anachronism. Traditional media's role as the sole conduit of reliable and officially-sanctioned information has been eclipsed by the advent of new media. The tools and rules of communications are evolving and disaster communications must evolve to capitalize on these changes and exploit the opportunities they provide. Bloggers have the potential either to add to the chaos during a crisis, or to help convey accurate data and report on local conditions. Disaster communications must incorporate a way to manage their impact and if possible use them for the common good. Finally, even though the means to the end are evolving, the goals, the values, and the underlying principles of effective disaster communication-- the need for transparency, increased accessibility, trustworthiness and reliability, and to create partnerships with the media--have not changed and need to be embraced along with the practical ability to convey information effectively. * Applies the principles of emergency management to communications during a disaster * Covers terrorist incidents, accidents, and natural disasters like hurricanes and earthquakes * Shows how to use blogs, text messages, and cell phone cameras as well as government channels and traditional media to communicate during a crisis

As the Sierra Club's National Communications Director, Kim Haddow oversees the Club's branding efforts, strategic communications planning, message development, and earned and paid media. Her duties include coordination and management of the Media Team, Sierra Magazine, the Web and Publishing Services Teams and Sierra Club Productions. Haddow joined the Sierra Club after working nine years as its media consultant and advertising agency. Other Haddow Communications, Inc., clients included the Apollo Project a joint environmental/union initiative, Ocean Champions, Public Campaign, the National PTA, the U.S. State Department, the Center for Reproductive Law and Policy, and The Trust for Americas Health. Before starting her own business, Haddow worked for eight years at Greer, Margolis, Mitchell, Burns, winning a number of awards for her work including a National Silver Anvil for Johnson and Johnsons National SAFEKIDS public relations campaign. Haddow began her career as an editor, reporter and ultimately news director for WWL-AM, a 24-hour all news station in New Orleans. While there, Haddow received more than 30 local, state and regional awards for her writing and reporting. George Haddow currently serves as an Adjunct Professor at the Institute for Crisis, Disaster and Risk Management at The George Washington University, Washington, DC. Prior to joining George Washington University, Mr. Haddow worked for eight years in the Office of the Director of the Federal Emergency Management Agency (FEMA) as the White House Liaison and the deputy Chief of Staff. In these positions, Mr. Haddow was involved in the day-to-day management of FEMA responsible for the Directors communications; policy formulation in the areas of disaster response, public/private partnerships, public information, environmental protection and disaster mitigation including the design and implementation of FEMAs national disaster mitigation initiative entitled Project Impact: Building Disaster Resistant Communities. As the Agency liaison with the White House for Presidential appointments to headquarters and FEMA regional positions, Mr. Haddow worked directly with the FEMA Director and the White House Office of Presidential Personnel in the recruitment and the hiring of all Presidential appointments at FEMA. He also managed FEMAs disaster management and mitigation projects in Argentina, Honduras, El Salvador, Nicaragua, Guatemala, Dominican Republic, Haiti, Ecuador and the Bahamas and coordinated FEMA activities with Korea and South Africa.

George Haddow currently serves as an Adjunct Professor at the Institute for Crisis, Disaster and Risk Management at The George Washington University, Washington, DC and at the Homeland Security Studies at Tulane University in New Orleans, LA. Program. Prior to joining George Washington University, Mr. Haddow worked for eight years in the Office of the Director of the Federal Emergency Management Agency (FEMA) as the White House Liaison and the deputy Chief of Staff. He is a founding partner of Bullock and Haddow LLC, a disaster management consulting firm.

Communications: The Critical Function Essential to success
Best case examples where effective communications clearly contributed to the success of the operation
Northridge for response, Napa for mitigation
Worst case examples where inadequate and inept communications planning and implementation costs lives, damaged response, or delayed recovery
Hurricane Katrina, the Loma Prieta earthquake
Disaster communications in a changing media world
Definition of new media, examples of use in disasters
Katrina, July 7 London bombing, Examples of changing role of traditional media and government --9/11
The Principles of a successful communications strategy Basic assumptions and examples of each
Transparency
Accuracy
Accessibility
Customer focus
Leadership commitment
Communications core to planning
Partnership role with media
Need to create emotional connection with audience, be trusted
Rudy Giuliani on September 11, Chief Moose in the DC sniper incident
Application of principles to all four phases of disaster
Mitigation
Preparedness
Response
Recovery
The challenges of communicating risk
Identification of audiences
Public
Elected officials and community leaders
Partners - public health, first responders, volunteers
Media
Creating infrastructure
Staffing
Tools and technologies
Working with the media
How a newsroom works, staffing, deadlines
How the internet works
Experts, visuals, first hand accounts, constancy of information
New trends in informational dispersal Challenges of having the truth heard in a cluttered, chaotic world where everyone is a reporter
Turning that trend to your advantage
Resources

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×