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Disaster Communications in a Changing Media World

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ISBN-10: 1856175545

ISBN-13: 9781856175548

Edition: 2009

Authors: George Haddow, Kim S. Haddow

List price: $60.95
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Description:

Communications is key to the success of disaster mitigation, preparedness, response and recovery. Accurate information disseminated to the general public, to elected officials and community leaders, and to the media reduces risk, saves lives and property, and speeds recovery. The ability to communicate is no longer an afterthought or a luxury; timely communication is now as important as logistics or the pre-deployment of materials. Planning and controlling the flow of information before, during and after a disaster will define your organization's credibility, trustworthiness, authority, and effectiveness. The emergence of new media like the internet, e-mail, blogs, text messaging, cell…    
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Book details

List price: $60.95
Copyright year: 2009
Publisher: Elsevier Science & Technology
Publication date: 11/12/2008
Binding: Paperback
Pages: 240
Size: 7.20" wide x 10.25" long x 0.75" tall
Weight: 1.144

George Haddow currently serves as an Adjunct Professor at the Institute for Crisis, Disaster and Risk Management at The George Washington University, Washington, DC and at the Homeland Security Studies at Tulane University in New Orleans, LA. Program. Prior to joining George Washington University, Mr. Haddow worked for eight years in the Office of the Director of the Federal Emergency Management Agency (FEMA) as the White House Liaison and the deputy Chief of Staff. He is a founding partner of Bullock and Haddow LLC, a disaster management consulting firm.

As the Sierra Club's National Communications Director, Kim Haddow oversees the Club's branding efforts, strategic communications planning, message development, and earned and paid media. Her duties include coordination and management of the Media Team, Sierra Magazine, the Web and Publishing Services Teams and Sierra Club Productions. Haddow joined the Sierra Club after working nine years as its media consultant and advertising agency. Other Haddow Communications, Inc., clients included the Apollo Project a joint environmental/union initiative, Ocean Champions, Public Campaign, the National PTA, the U.S. State Department, the Center for Reproductive Law and Policy, and The Trust for…    

Communications: The Critical Function Essential to success
Best case examples where effective communications clearly contributed to the success of the operation
Northridge for response, Napa for mitigation
Worst case examples where inadequate and inept communications planning and implementation costs lives, damaged response, or delayed recovery
Hurricane Katrina, the Loma Prieta earthquake
Disaster communications in a changing media world
Definition of new media, examples of use in disasters
Katrina, July 7 London bombing, Examples of changing role of traditional media and government --9/11
The Principles of a successful communications strategy Basic assumptions and examples of each
Transparency
Accuracy
Accessibility
Customer focus
Leadership commitment
Communications core to planning
Partnership role with media
Need to create emotional connection with audience, be trusted
Rudy Giuliani on September 11, Chief Moose in the DC sniper incident
Application of principles to all four phases of disaster
Mitigation
Preparedness
Response
Recovery
The challenges of communicating risk
Identification of audiences
Public
Elected officials and community leaders
Partners - public health, first responders, volunteers
Media
Creating infrastructure
Staffing
Tools and technologies
Working with the media
How a newsroom works, staffing, deadlines
How the internet works
Experts, visuals, first hand accounts, constancy of information
New trends in informational dispersal Challenges of having the truth heard in a cluttered, chaotic world where everyone is a reporter
Turning that trend to your advantage
Resources