Qualitative Content Analysis in Practice

ISBN-10: 1849205930

ISBN-13: 9781849205931

Edition: 2012

Authors: Margrit Schreier
List price: $32.99
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Description: Qualitative content analysis is a powerful method for analysing large amounts of qualitative data collected through interviews or focus groups. It's frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first book's to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

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Book details

List price: $32.99
Copyright year: 2012
Publisher: SAGE Publications, Limited
Publication date: 2/21/2012
Binding: Paperback
Pages: 280
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.254
Language: English

About the author
Preface
Introduction: What is qualitative content analysis?
What is qualitative about qualitative content analysis?
Will qualitative content analysis work for me? Decision aids
The coding frame
Building a coding frame
Strategies for building a data-driven coding frame
Segmentation and units of coding
Trying it out: The pilot phase
What to keep in mind: Evaluating your coding frame
The main analysis phase
How to present your results
Using software in doing qualitative content analysis
References
Index
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