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McQuail's Mass Communication Theory

ISBN-10: 1849202923
ISBN-13: 9781849202923
Edition: 6th 2010
Authors: Denis McQuail
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Description: McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the  More...

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Book details

List price: $33.99
Edition: 6th
Copyright year: 2010
Publisher: SAGE Publications, Limited
Publication date: 2/18/2010
Binding: Paperback
Pages: 632
Size: 7.25" wide x 8.75" long x 1.50" tall
Weight: 1.980

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and still offers unmatched coverage of the research literature.The Sixth Edition of this bestselling textbook covers everything a student needs to know of mass communication: communication models of the sender, the message and the audience and the diverse forms of mass communication today, television, radio, newspapers, film, music, the internet and other forms of new media. This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture.Fully up-to-date, this new edition includes:• New boxed case studies on key research publications, familiarizing students with the critical research texts in the field• A new streamlined structure for better navigation• More definitions, examples, and illustrations throughout to bring abstract concepts to life• Major updates on new media, globalization, work and economyMcQuail's Mass Communication Theory is the indispensable resource no student of media studies can afford to be without.

Denis McQuail is Emeritus Professor at the School of Communication Research (ASCOR) University of Amsterdam and Visiting Professor in the Department of Politics at the University of Southampton. He studied history and sociology at the University of Oxford and received his Ph.D. from the University of Leeds. He is an Honorary Doctor of the University of Gent. He has published widely in the field of media and communication, with particular reference to audience research, media policy and performance, and political communication. His most recent book publications are: McQuail's Mass Communication Theory, 5th edition., Sage, 2005 and Media Accountability and Freedom of Publication, University of Oxford Press, 2003.

Preliminaries
Introduction to the Book
The Rise of Mass Media
Theories
Concepts and Models for Mass Communication
Theory of Media and Society
Mass Communication and Culture
New Media - New Theory?
Normative Theory of Media and Society
Structures
Media Structure and Performance: Principles and Accountability
Media Economics and Governance
Global Mass Communication
Organizations
The Media Organization: Pressures and Demands
The Production of Media Culture
Content
Media Content: Issues, Concepts and Methods of Analysis
Media Genres and Texts
Audiences
Audience Theory and Research Traditions
Audience Formation and Experience
Effects
Processes and Models of Media Effects
Social-Cultural Effects
News, Public Opinion and Political Communication
Epilogue
The Future of Mass Communication

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