Online Consumer Behavior Theory and Research in Social Media, Advertising and E-Tail

ISBN-10: 1848729693

ISBN-13: 9781848729698

Edition: 2012

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Description:

Social media (i.e. Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first volumes to present scholarly theory and research to help explain and predict online consumer behavior.
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Book details

List price: $60.00
Copyright year: 2012
Publisher: Taylor & Francis Group
Publication date: 4/25/2012
Binding: Hardcover
Pages: 400
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.782
Language: English

Foreword
Preface
About the Editor
About the Contributors
Consumers' Online Identity
Snapshots of the Self: Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls
Source Characteristics in Online Shopping: Do Avatar Expertise, Similarity, and Attractiveness Affect Purchase Outcomes?
Overcoming Human Limits Through the Satisfaction of Desires on Virtual Worlds
Social Media, Blogs, and Privacy Issues
Managing New Media: Tools for Brand Management in Social Media
Consumer Activism Through Social Media: Carrots Versus Sticks
Authenticity in Online Communications: Examining Antecedents and Consequences
Web 2.0 and Consumers' Digital Footprint: Managing Privacy and Disclosure Choices in Social Media
Online Advertising and Online Search Behavior
Viewer Reactions to Online Political Spoof Videos and Advertisements
Advertising Versus Invertising: The Influence of Social Media B2C Efforts on Consumer Attitudes and Brand Relationships
Male Consumers' Motivations for Online Information Search and Shopping Behavior
e-Tail Consumer Behavior and Online Channels
Exploring Hybrid Channels from the Customer Perspective: Offering Channels That Meet Customers' Changing Needs
Consumer Trust and Loyalty in e-Tail
Toward a Theory of Consumer Electronic Shopping Cart Behavior: Motivations of e-Cart Use and Abandonment
Author Index
Subject Index
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