Netnography Doing Ethnographic Research Online

ISBN-10: 1848606451
ISBN-13: 9781848606456
Edition: 2010
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Description: With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research.This  More...

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Book details

Copyright year: 2010
Publisher: SAGE Publications, Limited
Publication date: 12/18/2009
Binding: Paperback
Pages: 232
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 0.880

With as many as 1 billion people now using online communities such as newsgroups, blogs, forums, social networking sites, podcasting, videocasting, photosharing communities, and virtual worlds, the internet is now an important site for research.This exciting new text is the first to explore the discipline of 'Netnography' - the conduct of ethnography over the internet - a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers.The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds and more.This book will be essential reading for researchers and students in social sciences such as anthropology, sociology, marketing and consumer research, organization and management studies and cultural and media studies.

Cultures and Communities Online
Understanding Culture Online
Researching Online: Methods
The Method of Netnography
Planning and Entr�e
Data Collection
Data Analysis
Conducting Ethical Netnography
Representation and Evaluation
Advancing Netnography: the Changing Landscape

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