Entrepreneurial Management in Small Firms

ISBN-10: 1848600259
ISBN-13: 9781848600256
Edition: 2010
Authors: Ian Chaston
List price: $36.99
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Description: Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate  More...

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Book details

List price: $36.99
Copyright year: 2010
Publisher: SAGE Publications, Limited
Publication date: 11/3/2009
Binding: Paperback
Pages: 272
Size: 6.50" wide x 9.25" long x 0.50" tall
Weight: 1.034
Language: English

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.The text:- Includes a dedicated chapter on social entrepreneurship and family firms- Explores issues of Ethics and Corporate Social Responsibility- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.- Learning features including learning aims, summaries, points for discussion, and further reading.- Companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students.

Ian Chaston is Managing Director and founder of Moustraining Ltd, a spin off company from the University of Plymouth responsible for delivering the institution's e-based distance learning program. Ian was previously Professor in Marketing and Entrepreneurship at the Plymouth Business School. Ian is also a Research Professor in Entrepreneurship at CENTRUM Catolica Business School in Lima, Peru.

Entrepreneurs
Planning
Opportunity Research
Growth, Chasms and Money
Market Assessment
Internal Capability
Strategy and Culture
Entrepreneurial Innovation
Entrepreneurial Promotion
Pricing and Distribution
Family and Social Entrepreneurship
21st Century Entrepreneurs

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