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Entrepreneurial Management in Small Firms

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ISBN-10: 1848600259

ISBN-13: 9781848600256

Edition: 2010

Authors: Ian Chaston

List price: $52.00
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Description:

Examining the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector, this book carefully examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products and services and successfully launch these into the market.The text:- Includes a dedicated chapter on social entrepreneurship and family firms- Explores issues of Ethics and Corporate Social Responsibility- Packed with supporting "real world" case studies including Apple's iPod, Facebook, Starbucks and YouTube to illustrate how entrepreneurial firms succeed.- Learning features including learning aims,…    
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Book details

List price: $52.00
Copyright year: 2010
Publisher: SAGE Publications, Limited
Publication date: 11/3/2009
Binding: Paperback
Pages: 272
Size: 6.75" wide x 9.50" long x 0.61" tall
Weight: 1.056
Language: English

Ian Chaston is Managing Director and founder of Moustraining Ltd, a spin off company from the University of Plymouth responsible for delivering the institution's e-based distance learning program. Ian was previously Professor in Marketing and Entrepreneurship at the Plymouth Business School. Ian is also a Research Professor in Entrepreneurship at CENTRUM Catolica Business School in Lima, Peru.

Entrepreneurs
Planning
Opportunity Research
Growth, Chasms and Money
Market Assessment
Internal Capability
Strategy and Culture
Entrepreneurial Innovation
Entrepreneurial Promotion
Pricing and Distribution
Family and Social Entrepreneurship
21st Century Entrepreneurs