Fashioning Japanese Subcultures

ISBN-10: 1847889476

ISBN-13: 9781847889478

Edition: 2012

Authors: Yuniya Kawamura
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Description: Tokyo as a fashion city is still marginal from a global perspective, but it is no longer merely a city in which Western fashion is widely appreciated and consumed. Since the mid-1990s, Japanese youth have been playing a crucial role in forming unique fashion communities and producing creative styles that reflect their subcultural affiliation and identity. The youth subcultures in Tokyo are geographically and stylistically defined, such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Agejo in Shinjuku and Mori Girl in Kouenji, among others. The Japanese subcultural phenomena that blur the boundary between professionals and amateurs for models, photographers, merchandisers and designers, are drawing attention and gaining popularity, and are spreading internationally through individual and institutional networks. This insightful research, based on thorough ethnographical fieldwork in Tokyo, is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions.

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Book details

List price: $28.99
Copyright year: 2012
Publisher: Bloomsbury Publishing Plc
Publication date: 7/1/2012
Binding: Paperback
Pages: 192
Size: 6.18" wide x 9.27" long x 0.49" tall
Weight: 0.770
Language: English

List of Plates and Tables
Acknowledgments
Introduction
Understanding Subcultural Studies: Dick Hebdige Revisited
Placing Tokyo on the Fashion Map: From Catwalk to Street Style
Japanese Youth in a Changing Society
Geographically and Stylistically Defined Japanese Subcultures
Shibuya: The Youth in Outspoken. Rebellion
Harajuku: The Youth in Silent Rebellion
Akihabara and Ikebukuro: Playing with Costume as Entertainment
Shinjuku: Girls of the Nightlife Using Beauty and Youth as Weapons
Kouenji and Other Fashion Districts: From Secondhand Clothes Lovers to Fast Fashion Followers
Individual and Institutional Networks within a Subcultural System: Efforts to Validate and Valorize New Tastes in Fashion
The Power of the Youth: Trickle-Up/Bubble-Up Theory Revisited
The Deprofessionalization of Fashion
The Globalization of Japanese Subcultures and Fashion: Future Possibilities and Limitations
Conclusion: The Future of Japanese Subcultures
Appendix
Notes
References and Further Reading
Index
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