Fashion Trends Analysis and Forecasting

Name: Fashion Trends Analysis and Forecasting
Price: 6.96 USD
Availability: InStock
ISBN: 9781847882936

ISBN-10: 1847882935

ISBN-13: 9781847882936

Edition: 2011

Authors: Eundeok Kim, Ann Marie Fiore, Hyejeong Kim

List price: $18.99

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Description:

This text is designed to introduce undergraduate students to the central concepts of fashion trend analysis and forecasting. Exploring the roles of both consumers and industry personnel as product developers, gatekeepers, and promoters of fashion trends, the book demonstrates how and why forecasting is vital to successful product and brand development. Fashion Trends: Analysis and Forecastingcovers a wide range of key topics such as the impact of fashion consumption on the environment, economic development, and socio-cultural change as well as the impact of social responsibility and the digital consumer on current fashion trends. Designed to aid teaching and learning, each chapter includes…

Book details

List price: $18.99
Copyright year: 2011
Publisher: Berg Publishers
Publication date: 10/1/2011
Binding: Paperback
Pages: 192
Size: 6.75" wide x 9.75" long x 0.75" tall
Weight: 0.748
Language: English