Special Issue Design and Business, Artistry for the Strategist, a Design Toolkit for Strategy, Possibility Thinking, Achieving Customer-centered Design, Design Education for Business

Name: Special Issue Design and Business, Artistry for the Strategist, a Design Toolkit for Strategy, Possibility Thinking, Achieving Customer-centered Design, Design Education for Business
Availability: OutOfStock
ISBN: 9781846635298

ISBN-10: 1846635292

ISBN-13: 9781846635298

Edition: N/A

Authors: Jeanne Liedtka, Roger Martin, D. T. Ogilvie

List price: $199.00

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Description:

We are passionate believers in the potential that design thinking holds for business and tired of the "iPOD as icon" phenomenon that equates design exclusively with high-end new products. Despite seemingly endless exhortations about the value of design in business, the conversations never seem to recognize that design holds out any promise greater than the creation of sleek, high-end products. But design offers business so much more. to illustrate this, we need to swim upstream from the act of designing to the thinking behind design in order to show how design thinking can help businesses develop better, unique and creative strategies. In this e-book, our goal is to thoroughly explore the…

Book details

List price: $199.00
Publisher: Emerald Group Publishing Limited
Publication date: 7/13/2007
Binding: E-Book
Language: English