Business and Management of Ocean Cruises

Name: Business and Management of Ocean Cruises
Price: 71.26 USD
Availability: InStock
ISBN: 9781845938451

ISBN-10: 1845938453

ISBN-13: 9781845938451

Edition: 2012

Authors: Michael Vogel, Alexis Papathanassis, Ben Wolber, Edward Manning, Sarah Neumann

List price: $157.20

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Description:

After decades of solid growth, the worldwide ocean cruise sector has become a noticeable economic factor and a significant employer. In the way it combines social, technological and natural systems to form its products, cruise tourism is an increasingly attractive area of study particularly with regards to the managerial challenges posed by the interaction of these systems. This book brings together industry know-how, managerial experience and academic rigour to cover some of the most important and interesting managerial challenges associated with ocean cruises.

Book details

List price: $157.20
Copyright year: 2012
Publisher: CABI
Publication date: 3/1/2012
Binding: Hardcover
Pages: 296
Size: 6.77" wide x 9.61" long x 0.98" tall
Weight: 1.848
Language: English

Michael Vogel is at Bremerhaven University of Applied Sciences, Germany.

Ben Wolber is with Prestige Cruise Holdings, Inc.



About the Authors


Preface



The Cruise Industry



The Demand for Ocean Cruises - Three Perspectives




Development of the Cruise Industry Structure-the Supply Side




Regulatory Frameworks of the Cruise Industry




Impacts of Cruising




Cruise Line Corporate Management



Cruise Line Strategies for Keeping Afloat




Core Cruise Operator Processes and Systems: Overview and Challenges




Cruise Lines' Purchasing and Logistics Management




Human Resource Management in the Cruise Industry




Cruise Line Marketing Management



Marketing Communications in the Cruise Industry




Pricing and Revenue Management for Cruises




Cruise Packages




Cruise Product Management



Cruise Product Development




Itinerary Planning




Shore-side Activities




Service Quality and the Cruise Industry




Cruise Operations Management



Hotel Operations Management on Cruise Ships




Food and Beverage Operations




Safety and Security Management




Cruise Ship Marine Operations




Cruise Futures



Cruise Sector Growth - Prospects, Challenges, Responsibilities



Index