Practical Tourism Research

Name: Practical Tourism Research
Price: 4.64 USD
Availability: InStock
ISBN: 9781845936327

ISBN-10: 1845936329

ISBN-13: 9781845936327

Edition: 2010

Authors: Stephen L. J. Smith

List price: $70.00

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Description:

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential…

Book details

List price: $70.00
Copyright year: 2010
Publisher: CABI
Publication date: 6/17/2010
Binding: Paperback
Pages: 272
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 1.628
Language: English

Stephen L. J. Smith is at the University of Waterloo, Canada.



Preface


Acknowledgements



The Nature of Tourism Research



How to Plan a Research Project



How to Design a Questionnaire



How to Select a Sample



How to Conduct Personal Interviews and Focus Groups



How to Construct and Use Indices and Scales



Metrics for Decision Making



How to Do Case Studies



How to Do Content Analysis201



How to Prepare a Research Report or Presentation


Appendix


Index