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Practical Tourism Research

ISBN-10: 1845936329
ISBN-13: 9781845936327
Edition: 2010
List price: $70.00 Buy it from $44.25
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Description: Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on  More...

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Book details

List price: $70.00
Copyright year: 2010
Publisher: CABI
Publication date: 6/17/2010
Binding: Paperback
Pages: 272
Size: 7.44" wide x 9.69" long x 0.67" tall
Weight: 1.584

Training in research methods is increasingly important for students of tourism, and this broad, accessible textbook outlines the concepts and tools essential to understand, manage, and conduct research. The book also provides practical advice on tasks from planning to reporting the results of a research project. Skills such as questionnaire design, sample selection, and interviewing are covered, as well as analytical tools such as the development of scales and indices, assessment of advertising performance, benchmarking, market segmentation, case studies, and content and visual analysis. Drawing on the author's extensive experience in tourism research, this practical text is an essential resource for students of tourism research as well as tourism consultants and managers.

Stephen L. J. Smith is at the University of Waterloo, Canada.

Preface
Acknowledgements
The Nature of Tourism Research
How to Plan a Research Project
How to Design a Questionnaire
How to Select a Sample
How to Conduct Personal Interviews and Focus Groups
How to Construct and Use Indices and Scales
Metrics for Decision Making
How to Do Case Studies
How to Do Content Analysis201
How to Prepare a Research Report or Presentation
Appendix
Index

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