ISBN-10: 1845204522
ISBN-13: 9781845204525
Edition: 2009
Authors: Jennifer Craik
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Description: Fashion is everywhere. It is now one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood.  More...

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Book details

List price: $39.95
Copyright year: 2009
Publisher: Bloomsbury Academic & Professional
Publication date: 9/15/2009
Binding: Paperback
Pages: 256
Size: 7.50" wide x 9.75" long x 0.75" tall
Weight: 1.870
Language: English

Fashion is everywhere. It is now one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global industry with huge economic, political and cultural impact, from the impact of the catwalk on mainstream retail to sweatshop production to celebrity branding. Fashion: the key concepts presents a concise overview of this complex phenomenon - the meanings of clothes, the different cultural and fashion systems around the world, how fashion uses the media to reach its markets, how fashion shapes global culture and is replicated or challenged in various subcultures, how fashion operates as a political system of its own and also serves as a tool of politics, how the fashion industry is structured and how it 'thinks' and behaves. Illustrated with a wide range of images and case studies, the aim throughout is to present a comprehensive but also accessible and provocative analysis of fashion.

introduction: why study fashion?
the purpose of this book
defining key terms
key approaches to studying fashion
how is this book organized?
the fashion impulse
investigating the fashion impulse
color and fashion through time
the color black in fashion
the regulation of fashion
black mourning dress
fashions in new guinea headdresses
the sailor suit: from function to fashion
the eurocentric fashion system
consumer culture and fashion
paris fashion
the paris legacy
new fashion capitals
beau brummell
the influence of coco chanel
yves saint laurent as style muse
daslu luxury retailing
fashion cycles, symbols, and flows
fashion cycles and structures
fashion symbols and codes
interdisciplinary fashion theory
fashion flows
the meaning of men's ties
jeans as uber fashion
sexuality and stilettos
the magic of cosmetics
fashion, body techniques, and identity
fashion as a body technique
fashioning gender: femininity and masculinity
fashioning consumers
uniforms of identity
fashion and identity in harajuku
acquiring the techniques of royalty
the metrosexual man
the cult of thinness
fashion, aesthetics, and art
aesthetics and fashion
spatial aesthetics and fashion
fashion as aesthetic regime
artistic fashion and cultural shifts
from aesthetic innovation to museum curation
fashion photography and heroin chic
exhibiting vivienne westwood
wearable art
fashion and the wristwatch
fashion as a business and cultural industry
the structure of the fashion industry
fashion forecasting, marketing, and the fashion consumer
the changing role of the fashion designer
luxury brands and global marketing
celebrity models
louis vuitton as luxury accessory
the gap as global fashion
secondhand clothing
popular culture and fashion
fashion and the rise of popular culture
representing fashion
fashion subcultures and popular music
fashion journalism, public relations, and stylists
sports clothing for everyman
australian bush wear as urban chic
retailing erotic lingerie
oliviero toscani's advertisements for benetton
the politics of fashion
what are the politics of fashion?
endogenous and exogenous factors
fashion and colonialism
fashion and postcolonialism
conclusion: global fashion futures?
the politics of veiling
renegotiating chinese fashion
indian fashion: from diasporas to designers
burberry's brand of britishness
fashion milestones
questions for essays and class discussion
annotated guide for further reading

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