Marketing Research

Name: Marketing Research
Price: 31.52 USD
Availability: InStock
ISBN: 9781844803279

ISBN-10: 1844803279

List price: $79.38

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List price: $79.38
Publisher: Thomson Learning
Pages: 544
Size: 7.43" wide x 9.35" long x 1.02" tall
Weight: 0.990




Contexts.



Client-Based Market Research



Academic Research in Marketing



Accessing and constructing good quality data



Accessing Secondary Data



Constructing Qualitative Data



Constructing Quantitative Data: Structuring Data and Measuring Variables



Constructing Quantitative Data: Developing the Instruments of Data Capture



Constructing Quantitative Data: Selecting Methods



Constructing Quantitative Data: Selecting Cases



Mixed Research Designs



Data Analysis



Analyzing Qualitative Data



Analyzing Quantitative Data: Essential Descriptive Summaries of Single Variables



Analyzing Relationships Between Two Variables



Making Statistical Inferences



Multivariate Analysis



Alternative Methods of Data Analysis



Applications



Commercial Proprietary Techniques



Cross-National Research



Communicating the Results.