Social Psychology of Consumer Behavior

ISBN-10: 1841694983
ISBN-13: 9781841694986
Edition: 2009
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Book details

Copyright year: 2009
Publisher: Taylor & Francis Group
Publication date: 12/16/2008
Binding: Hardcover
Pages: 406
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.496
Language: English

Introduction: A Tale of Two Disciplines
What's Social about Consumer Behavior?
Social Psychology and Consumer Psychology: An Unexplored Interface
The Construal of Consumer Judgments and Decisions
Psychological Distance and Consumer Behavior: A Construal Level Theory Perspective
The Rational Unconscious: Conscious versus Unconscious Thought in Complex Consumer Choice
Brands and Successful Brand Extensions: A Social Psychology Perspective on Economic Questions
Compensatory Reasoning in Choice
Affective and Cognitive Feelings in Consumer Judgment
Conditioning as a Source of Liking: There Is Nothing Simple about It
The Lexion and Grammar of Affect as Information in Consumer Decision Making: The GAIM
When Thinking Is Difficult: Metacognitive Experiences as Information
Social and Media Influences on Judgment and Behavior
Cross-Cultural Issues in Consumer Behavior
Television Viewing and Social Reality: Effects and Underlying Processes
Normative Influences on Consumption and Conservation Behaviors
Taking the Target's Perspective: The Persuasion Knowledge Model
Goals and Self-Regulation
The Persuasive Power of Regulatory Fit
The Impulsive Consumer: Predicting Consumer Behavior with Implicit Reaction Time Measures
The Dynamics of Self-Regulation: When Goals Commit versus Liberate
Index

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