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Selling Services (Express Exec 12.06)

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ISBN-10: 1841124591

ISBN-13: 9781841124599

Edition: N/A

Authors: P. Forsyth

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Book details

Publisher: Capstone Publishing Ltd
Pages: 120
Size: 4.24" wide x 5.80" long x 0.35" tall
Weight: 0.220

Introduction to ExpressExec
Introduction to Selling Services
What is Selling Services?
The Evolution of Selling Services
The E-Dimension
The Global Dimension
The State of the Art
In Practice
Key Concepts and Thinkers
Resources
Ten Steps to Making Selling Services Work
Frequently Asked Questions
Index