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Strategic Thinking for Advertising Creatives

ISBN-10: 178067273X
ISBN-13: 9781780672731
Edition: 2013
List price: $19.95 Buy it from $18.99
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Description: Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11  More...

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Book details

List price: $19.95
Copyright year: 2013
Publisher: Laurence King Publishing
Publication date: 9/30/2013
Binding: Paperback
Pages: 208
Size: 7.00" wide x 9.75" long x 0.75" tall
Weight: 1.276
Language: English

Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained in the previous chapter on a hypothetical project, so that at the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted to online and social networking.

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