Festival and Special Event Management

ISBN-10: 1742164617
ISBN-13: 9781742164618
Edition: 5th 2010
List price: $151.95 Buy it from $94.99
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Description: Festival and Special Event Management, 5 th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text  More...

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Book details

List price: $151.95
Edition: 5th
Copyright year: 2010
Publisher: John Wiley & Sons Australia, Limited
Publication date: 9/1/2010
Binding: Paperback
Pages: 606
Size: 7.00" wide x 10.00" long x 1.25" tall
Weight: 2.398
Language: English

Festival and Special Event Management, 5 th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.

Event Context
An overview of the event field
Perspectives on events
Event impacts and legacies
Planning
The strategic planning function
Conceptualising the event
Project management for events
Financial management and events
Human resource management and events
Marketing planning for events
Promotion: integrated marketing communication for events
Sponsorship of special events
Sustainable event management
Event tourism planning
Event Operations And Evaluation
Staging events
Logistics
Event evaluation and research
Legal, Risk And Ohs Management And Evaluation
Legal issues of event management
Risk management

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