Festival and Special Event Management

Name: Festival and Special Event Management
Price: 7.84 USD
Availability: InStock
ISBN: 9781742164618

ISBN-10: 1742164617

ISBN-13: 9781742164618

Edition: 5th 2010

Authors: William O'Toole, Johnny Allen, Robert Harris, Ian McDonnell

List price: $170.00

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Description:

Festival and Special Event Management, 5 th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking…

Book details

List price: $170.00
Edition: 5th
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 9/10/2010
Binding: Paperback
Pages: 608
Size: 7.00" wide x 10.00" long x 1.25" tall
Weight: 2.618
Language: English




Event Context



An overview of the event field



Perspectives on events



Event impacts and legacies



Planning



The strategic planning function



Conceptualising the event



Project management for events



Financial management and events



Human resource management and events



Marketing planning for events



Promotion: integrated marketing communication for events



Sponsorship of special events



Sustainable event management



Event tourism planning



Event Operations And Evaluation



Staging events



Logistics



Event evaluation and research



Legal, Risk And Ohs Management And Evaluation



Legal issues of event management



Risk management