Fashion Industry and Its Careers An Introduction

ISBN-10: 1628923415
ISBN-13: 9781628923414
Edition: 3rd 2015
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Description: The Fashion Industry and Its Careers, 3rd Edition, offers a fascinating exploration of the exciting and dynamic fashion industry--from raw materials to marketing to the ultimate consumer-- and explores fashion careers across the board. For each  More...

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Book details

List price: $110.00
Edition: 3rd
Copyright year: 2015
Publisher: Bloomsbury Academic
Publication date: 3/15/2015
Binding: Paperback
Pages: 496
Size: 8.25" wide x 10.25" long x 1.25" tall
Weight: 2.882
Language: English

The Fashion Industry and Its Careers, 3rd Edition, offers a fascinating exploration of the exciting and dynamic fashion industry--from raw materials to marketing to the ultimate consumer-- and explores fashion careers across the board. For each career covered, readers will learn about what to expect on the job, required education and training, and the relationship of the role to the industry as a whole.The third edition is fully updated with recent developments in technology, world economics and globalization and effects on industry sectors and career opportunities. Granger expands coverage of career paths in fashion design--such as accessory design and styling--and in digital media--such as blogging, website design and graphic design. Through current, applied industry information and personal assessments throughout, students gain a critical understanding of what careers match their aptitudes, skill sets, and interests--and how to begin down a path to a successful career in the fashion industry. New to this edition: - Reorganized Unit 2: Careers in Fashion Design and Product Development expands coverage of accessory design, technical design and styling. - Expanded coverage of social media in Chapter 10 Promotion in Retailing and new Chapter 13. - New Chapter 13 on Digital Media and Communication covers recent and emerging "digital" careers. - Updated Appendices with new job sourcing chart features types of fashion industry jobs by region/salary, and major employers organized geographically, more cover letter samples and interview guidelines. - New sample resumes at the end of each chapter show applied qualifications, skills, work experiences, and career tracks. - New case studies featuring actual industry scenarios and critical thinking questionsmat the end of each chapter. - 50% new boxes and interviews throughout the book. - 20% new artwork and photographs.

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